Growing pains inevitable In Brief: As Saskatchewan pursues population growth, the province needs to prepare for growing demand for health, education and other services.
The Leader-Post November 3, 2010 Fall hunting season is in full swing and Saskatchewan's big guns have their sights trained.
But this is not your average deer hunt -- it's a quest by business leaders and politicians to bag thousands more out-of-province migrants and international immigrants and persuade them to move to this province.
Their ammunition is slick advertising campaigns emphasizing the benefits of living in a province which boasts Canada's lowest unemployment rate, robust growth and plenty of job opportunities. There's also more "me" time in vibrant cities like Regina and Saskatoon that are easy to get around.
And, like the proverbial deer caught in the headlights, some of the "prey" is very receptive to the messaging as it sits immobile in a Calgary commute that can add hours to the workday.
The Regina Regional Opportunities Commission has been targeting Calgary commuters for a couple of weeks now with billboards and posters like, "Goodbye gridlock, hello home for dinner". in the next phase, the campaign will boast about Regina's cheaper housing and other lifestyle advantages.
Read more:
http://www.leaderpost.com/business/Growing+pains+inevitable/3767972/story.html#ixzz14butJ24q
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