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Originally Posted by Djeffery
Would have thought if there was a name coming for the stadium, they would have done it in time for the CFL season. Wonder what these deals for this level of facility are worth now.
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CFL Tiger-Cats Announce 10-Year Naming-Rights Deal With Tim Hortons
sportsbusinessjournal.com July 14
2013
The CFL Hamilton Tiger-Cats and Ontario-based QSR Tim Hortons "formally unveiled their deal" to name the city's new C$146M stadium Tim Hortons Field at "an extravagant event Friday," according to Meredith Macleod of the Hamilton SPECTATOR.
The 10-year naming rights deal will bring C$750,000 "in revenue to the city annually."
I thought the rumour mill had Porter Airlines taking over the rights, but that was a while ago so it may have been just rumour. But then again a rumour had Larry Thompson taking over the Esks and that was right.