Quote:
Originally Posted by elly63
CFL Tiger-Cats Announce 10-Year Naming-Rights Deal With Tim Hortons
sportsbusinessjournal.com July 14 2013
The CFL Hamilton Tiger-Cats and Ontario-based QSR Tim Hortons "formally unveiled their deal" to name the city's new C$146M stadium Tim Hortons Field at "an extravagant event Friday," according to Meredith Macleod of the Hamilton SPECTATOR. The 10-year naming rights deal will bring C$750,000 "in revenue to the city annually."
I thought the rumour mill had Porter Airlines taking over the rights, but that was a while ago so it may have been just rumour. But then again a rumour had Larry Thompson taking over the Esks and that was right.
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Not sure if the purpose of that reply was to refute my guess that the naming would be done by the time the season started, or what (as I can't really see any other reason for it). But keep in mind the stadium didn't actually start hosting games for more than a year after the original naming rights deal was announced, so yes, despite it being in July, it was prior to the Tiger-cats playing there.
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