Quote:
Originally Posted by ponyboycurtis
That's a reasonable take. But then perhaps it raises the confusion of.. are you advocating for the building itself or the neighbourhood. Personally I think the Claridge script is nice enough that it doesn't bother me.
When did writing the name of your building on top become a thing? I'm going to go back to the mid 2000s with builds like St.George and Metropole. That wasn't a thing with them. Even some of the higher end builds in downtown like Hudson park and The Gardens circa early 2010s don't have that.
I feel like it started with SOHO.
It's honestly kind of cheesy and I could do without it. By all means.. name your building and have a placard over the front entrance or driveway. But plastering it in human sized plus letters across the top of your mechanical penthouse is just.. cheesy man.
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Never liked naming it for the neighborhood. Obviously a marketing ploy, but if that's the case, why not advertise it on the building?
I feel like SoHo starter the trend of putting signs on residential buildings (at least in Ottawa). Before it was just office towers and hotels.
Quote:
Originally Posted by Marshsparrow
Is there a website for this building / rental offering?
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Their general website says Summer 2026:
https://www.claridgehomes.com/
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