[Burnaby] The Amazing Brentwood | 15 Towers | 186m | 56 flrs | U/C & Proposed

[officedweller]

Hence my 'side note' qualification.
Not a big deal except in formal settings.
i.e. in contracts with US entities, I'll defer to the US spellings.

[Lisaismyfav]

Originally Posted by VarBreStr18

True enough, but only for casual conversation such as this where language is primarily for sake of communication. But correct spelling is still required in formal , legal , business or scholastic writings. My 2 cents.

That was such an immaterial thing to call out though, especially in an online forum like this.

[Spr0ckets]

Originally Posted by chowhou

Sorry folks, I'm a language descriptivist not prescriptivist. If you all understood me unambiguously, then the word is fine.

Language changes and we adapt, just like how we say "The Amazing Brentwood" not "Brentwood Town Centre" anymore!

On another note, is anyone else surprised at how closely TAB ended up being to the initial renders? I'm not sure if they'll ever get a Bandana Republish or a Kate Spain but the pictures in the OP of this thread are shockingly close to real life.

Not really a great example with which to make your point since 'The Amazing Brentwood' is a registered trademark owned by Shape describing their development at that location, whereas 'Brentwood Town Centre' is a civic designation by the Burnaby municipality.

If you were talking colloquially, you might have a point and I'm sure Shape don't mind it if people refer to their development's name when they mean to refer Brentwood Town Centre (for good reason....that's how marketing and free advertising works),.....but on the flip side of that, you're not likely to see Transit, for example, renaming their Skytrain station there to 'The Amazing Brentwood Station', just because a lot of people refer to that area like that nowadays (if even that),...

....again......for good (and litigious) reasons.

[officedweller]

The mall owners actually changed the signs from Brentwood Mall (or Brentwood Shopping Centre) to Brentwood Town Centre after SkyTrain was built
when the station took the name of the municipal town centre. I wonder if the mall owners were asked not to use the municipal designation.
i.e. City of Lougheed (also by Shape) also doesn't use the municipal designation Lougheed Town Centre.


https://commons.wikimedia.org/wiki/File:Brentwood_Town_Centre_Entrance.jpg

[Spr0ckets]

Originally Posted by officedweller

The mall owners actually changed the signs from Brentwood Mall (or Brentwood Shopping Centre) to Brentwood Town Centre after SkyTrain was built
when the station took the name of the municipal town centre. I wonder if the mall owners were asked not to use the municipal designation.
i.e. City of Lougheed (also by Shape) also doesn't use the municipal designation Lougheed Town Centre.

It's a common kind of conflation that occurs in situations like this, especially you have a mall, a commercial center or major development at a transit hub and which also happens to sit at a municipal or municipally designated town centre.

A similar (albeit different in key respects) situation at Metrotown, where the mall is officially called 'The Metropolis Mall at Metrotown Centre'.
That's a mouthful, obviously, so the short form would typically be (the) 'Metropolis Mall'.

However, most people informally and colloquially refer to it as 'The Metrotown mall', which is technically inaccurate but not entirely wrong since it IS the mall at Metrotown Centre (the only one there these days since the three previous iterations merged in the 80's and 90's into what we have today).
You hardly ever hear people refer to it by the official name, or saying something like, "I'm going to pick up some odds and ends at Metropolis Mall",....more likely, "I'm headed out to do some shopping at Metrotown mall"

It could just be a case of the Town Centre having more notoriety and name-recognition than the mall itself (despite being the second or third largest in Canada).

The Skytrain station as well as the Bus Loop likewise are officially referred to as 'The Metrotown Town Centre Station' and the 'Metrotown Town Centre transit Loop', respectively (or just 'Metrotown Station' and 'Metrotown Bus Loop' for short, or informally), as they follow the municipal designation of the town centre.
Definitely in this case no one is referring to either as the 'Metropolis Station' or the 'Metropolis Bus Loop', just like I don't believe The Amazing Brentwood' is ever going to be a replacement for 'Brentwood Town Centre' as a reference term (for the skytrain station, or mall) as was suggested previously.

[Klazu]

Originally Posted by chowhou

Language changes and we adapt, just like how we say "The Amazing Brentwood" not "Brentwood Town Centre" anymore!

We do? I must have missed the memo on that. Amazing Brentwood continues to be a stupid name. There is nothing amazing about condo towers without even A/C in units.

[chowhou]

Originally Posted by Spr0ckets

Not really a great example with which to make your point since 'The Amazing Brentwood' is a registered trademark owned by Shape describing their development at that location, whereas 'Brentwood Town Centre' is a civic designation by the Burnaby municipality.

I knew it was a bad example, I was just trying to stay on the topic of this thread while defending myself from off topic criticism. Honestly, I never say either and I don't know anyone who does. The area is Brentwood, the station is Brentwood, the mall is Brentwood, the Uncle Fatih's is at Brentwood, Sooda is at Brentwood, it's all just "Brentwood".

There are tons of way better examples:

• "Whom" is a word rapidly becoming as frequently used as "thou". Only a pedant would say, "Whom are you talking to?"
• I was explicitly taught in highschool English that "they" definitely must not be used as a plural third person pronoun. Now it's almost a faux pas to use "he or she".
• We all know it's "Brentwood Town Centre", but it looks a little odd if you write that it's about 6 kilometres from Metrotown instead of 6 kilometers. (The BC government sometimes casually uses both in the same legislation!)

And, to cap it all off, publication of BC laws is protected under the Queen's Printer License of British Columbia.

[VancouverOfTheFuture]

i have never ever once heard the following from anyone i know.

- The Amazing Brentwood
- Metrotown Mall

i have only ever heard
- "I am going to Brentwood" or "lets go to Brentwood"
- "I am going to Metrotown" or "lets go to Metrotown"

you could make a case for "brentwood town centre" but i have never heard that personally.

but no one would ever say "The Amazing Brentwood." its such a bad name in the first place. it makes you sound desperate to have to use word like "amazing" to name your place.

nothing amazing needs to do that.

[VarBreStr18]

Originally Posted by VancouverOfTheFuture

i have never ever once heard the following from anyone i know.

- The Amazing Brentwood
- Metrotown Mall

i have only ever heard
- "I am going to Brentwood" or "lets go to Brentwood"
- "I am going to Metrotown" or "lets go to Metrotown"

you could make a case for "brentwood town centre" but i have never heard that personally.

but no one would ever say "The Amazing Brentwood." its such a bad name in the first place. it makes you sound desperate to have to use word like "amazing" to name your place.

nothing amazing needs to do that.

" The Amazing Brentwood " (TAB) is used to reference the condo. When asked where in Brentwood that you live , I use TAB. Otherwise nobody knows which development in Brentwood that you live. Brentwood Mall or Brentwood town center is interchangeably used to refer to the destination.

[Spr0ckets]

Originally Posted by VancouverOfTheFuture

i have never ever once heard the following from anyone i know.

- The Amazing Brentwood
- Metrotown Mall

i have only ever heard
- "I am going to Brentwood" or "lets go to Brentwood"
- "I am going to Metrotown" or "lets go to Metrotown"

you could make a case for "brentwood town centre" but i have never heard that personally.

but no one would ever say "The Amazing Brentwood." its such a bad name in the first place. it makes you sound desperate to have to use word like "amazing" to name your place.

nothing amazing needs to do that.

I hear people say "Metrotown mall" all the time.
Particularly if they're not from around the area. (And if they are, then they'll just say "the Mall")

But then again, that's the danger of anecdotal arguments and "evidence", isn't it?

If I were to pit things I've "never heard personally" or things "I only hear" against things you've "never heard personally" (key phrase here being "PERSONALLY", ....doing a lot of the work in those sentences)...or things you only hear, we could be here all day and not end up proving anything at all.

So I guess I should distill my argument back to the main points it was anchored on.

Civic Designations and registered trademarks.

Those are neither subjective nor 'anecdotal', and are more or less set in stone (laws and by-laws).

How the terms get filtered down to common usage and the general lexicon with how people refer to everyday places is a separate issue.

[officedweller]

Originally Posted by chowhou

...
And, to cap it all off, publication of BC laws is protected under the Queen's Printer License of British Columbia.

OMG !!! Ouch.

Probably a case of a website developer using spellcheck on a US setting.

[WarrenC12]

"The mall in Burnaby."

"Which one?"

"The shitty one."

"Oh, Brentwood."

[CondoInvestor]

Amazing takes time

[Vin]

Originally Posted by CondoInvestor

Amazing takes time

It is already pretty packed with people, except for the old section. Business seems brisk at most of the food places. Rec Room and the theatre are also pretty popular. With so many shops not yet opened, it works as a pretty good neighbourhood mall so far I have to say.

Originally Posted by WarrenC12

"The mall in Burnaby."

"Which one?"

"The shitty one."

"Oh, Brentwood."

I have another version:

"Retail on Main Street."

"Which one?"

"The shitty one."

"Oh, Olympic Village."

[WarrenC12]

Originally Posted by Vin

I have another version:

"Retail on Main Street."

"Which one?"

"The shitty one."

"Oh, Olympic Village."

Another swing and a miss! Keep trying!

[NetMapel]

Burnaby cyclists, pedestrians getting ‘separated’ areas in frantic Brentwood

"This project provides a Class 1 separated walking/cycling facility along Lougheed Highway through Brentwood Town Centre,” reads a news release. “The sections identified for initial implementation are where currently there are street level bike lanes and there is no near term redevelopment potential. This includes both sides of Lougheed between Beta and Delta and Madison and Rosser. Corner wheelchair ramps will also be enhanced and crosswalks realigned to improve pedestrian safety."

Any of you guys seen any constructions here regarding this announcement from a year ago??? Can’t say I’ve observed anything personally so far.

[Lexus]

Originally Posted by NetMapel

Burnaby cyclists, pedestrians getting ‘separated’ areas in frantic Brentwood



Any of you guys seen any constructions here regarding this announcement from a year ago??? Can’t say I’ve observed anything personally so far.

Only adjacent to Concord on Lougheed EB between Beta Ave and to Douglas Rd.

[SpongeG]

Jinya Ramen has installed exterior signage and the interior is getting worked on now.

Stopped by on Wednesday and the place was buzzing, plaza was pretty full and well used. When the new restaurants open it will be even better. The current pop-up space for Token in the cube-type space looks well suited and attracts a lot of people.

[Lisaismyfav]

Originally Posted by SpongeG

Jinya Ramen has installed exterior signage and the interior is getting worked on now.

Stopped by on Wednesday and the place was buzzing, plaza was pretty full and well used. When the new restaurants open it will be even better. The current pop-up space for Token in the cube-type space looks well suited and attracts a lot of people.

The food court is also packed every time I'm there. If only they could open up more retail before the next phase which is still years away.

[hollywoodnorth]

Originally Posted by Lisaismyfav

If only they could open up more retail before the next phase which is still years away.

Tower 3's retail is totally empty still. Really big spaces too. I am wondering what the scoop is on these empty spaces.