Quote:
Originally Posted by StealthGirl
If it was really about doing the best for CNIB, then CNIB would be getting ground floor access. Brandt plans to put them on the second floor. Brandt is just using CNIB as a means to get land they otherwise could not get.
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I honestly can't understand why CNIB continues to associate with this project - they must be in terrible financial shape, and desperate.
Best case, opinions about them don't change
(I don't know anyone who views them more positively as a result of being associated with this project).
Common case? a negative taste in the mouth.
Worst case? negative taste, followed through with action (cutting support, etc).
Their brand is & associated goodwill is the single biggest asset most charities have. Most will go to extremes to protect their reputation, and distance themselves from controversy. Given that CNIB Sask only has an 'advisory board' (i.e. they're not incorporated independently from National), I wonder if National just doesn't get the negative impact this is having on the brand.