Quote:
Originally Posted by MalcolmTucker
Seems an over reaction to their quasi strike. Might have been just the criris-tunity the evolving management team needed to implement a more focused strategy.
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Crisistunity: Love it!
Regarding expansion, WS history has always been to go after the low hanging fruit that is immediately profitable with little start up promotional costs. Being a large airline with regional, mainline, and transoceanic operations those days are over.
DEN, IAH, DFW, MEX, etc are all routes that will take 1-2 years to become profitable. With the Dreamliners on the way, there isn't the ability to wait out the startup period - Margins are being immediately impacted.
The second and more hidden reason for the 6% capacity reduction. An MacIntosh to Granny Smith comparison of Q1-2018 costs noted the following:
- Westjet operations enjoyed an 18% CASM (Adjusted for stage length) advantage over AC.
- Air Canada North America (Domestic, Transborder, Sun) enjoyed a 30% RASM (adjusted for stage length) advantage over WS.
What the above means, AC is now more profitable in North America than WS. Where AC loses tons of money in Q1 - TransAt and TransPac.
This is why WS has to improve their service offering and transform into a Hybrid LCC and High Value airline. The day has come where WS costs have matured (senior staff, large hub operations) to the point where AC's revenue advantage is winning the day.