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  #321  
Old Posted Nov 14, 2017, 8:43 PM
brando brando is offline
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Originally Posted by paul78701 View Post
Having not seen the article, I'm guessing that their "evaluation" is like many others. They pick and choose their categories to evaluate on, assign an arbitrary weight for each, score each city per category, and then compile overall city scores.

I hardly think that this is the appropriate way to predict the winner.

Those initial rankings were very very basic in terms of general terms related to Amazon's press release. Those lists included very superficial evaluations of the cities.


"The Wall Street Journal used Amazon's criteria, interviews with site-selection experts and people familiar with Amazon's thinking to come up with a list of potential locations for a new corporate center.

The Journal then ranked each city based on factors in the company's request for proposals, using an equally weighted index to average the cumulative scores. The more bars there are in each category of the radar plots, the higher the ranking."


Methodology:


*Newark includes all of Northern New Jersey

COLLEGE POPULATION: Percentage of population that is college educated.

TECH LABOR FORCE: Total labor force in a tech occupation. Includes tech jobs not in the tech industry.

FISCAL HEALTH: Cities are scored on metrics including ratio of general fund balance to expenditures; ratio of pension contributions to total government-wide revenues; change in unemployment rate in 2015; and change in property values in 2015.

COST OF LIVING: Estimated cost of living for mid-management households by weighting different consumer expenditure categories.

CULTURAL FIT: Sites that reflect "Cultural Community Fit" and "Community/Quality of Life" as outlined in the Amazon request-for-proposals. Strong universities, diverse population, recreational opportunities, and an overall high quality of life. Excludes government incentive packages.

STATE TAX RANK: Rank of tax rates (​including corporate, income and property-tax ranks). One is lowest tax state, 50 is highest tax state.




You need to remember these ratings are not absolute. They are relative to competing bids. For example, yes there are a lot of students in Austin relative to the overall population but the absolute number of college students is much lower than a lot of larger metroplexes. A lot of Austin's lower ranks are as a result of the overall lower population.

Austin scored very high in Cultural Fit (Purple) and State Tax Rank (Yellow). It scored above average in Cost of Living (Red). It scored low in Fiscal Health (Green), Tech Labour Force (Orange) and College Educated Population (blue).



This doesn't even take the tax incentives into account.
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  #322  
Old Posted Nov 14, 2017, 8:49 PM
Novacek Novacek is offline
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"change in unemployment rate in 2015"

So a city (like Austin) that has been at (over) full employment for years, and stays low while absorbing a huge population increase gets ranked lower than a city climbing out of the shitter?


Right.



Btw, which of those circles was Austin? Edit: Weird, the names weren't showing up for me before.
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  #323  
Old Posted Nov 14, 2017, 9:04 PM
brando brando is offline
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Originally Posted by Novacek View Post
"change in unemployment rate in 2015"

So a city (like Austin) that has been at (over) full employment for years, and stays low while absorbing a huge population increase gets ranked lower than a city climbing out of the shitter?


Right.
Dude... you zeroed in on 1 of the 5 factors. They also considered ratio of general fund balance to expenditures; ratio of pension contributions to total government-wide revenues; change in unemployment rate in 2015 and change in property values in 2015. If you want to scoff at the ranking then you should't cherrypick %20 of the factors behind what you have an issue with.


Quote:
Originally Posted by Novacek View Post
Btw, which of those circles was Austin? Edit: Weird, the names weren't showing up for me before.
I originally sourced their image which turned out to be a transparent PNG. I screenshot the website and uploaded it to IMGR so you could see the names.


I obviously think that Atlanta is a great pick (certainly better than Austin.) However, looking at this is a reminder that the Dallas metro is a juggernaut and rests on the back of 22 fortune 500 companies. You don't need to depend on population growth or attracting a lot of people to relocate. There are literally 5 million more people in that metro area than Austin.

This is a huge investment and there is much less risk in Dallas. Their council is certainly more business friendly.
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  #324  
Old Posted Nov 14, 2017, 9:04 PM
Novacek Novacek is offline
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Originally Posted by brando View Post
You need to remember these ratings are not absolute. They are relative to competing bids. For example, yes there are a lot of students in Austin relative to the overall population but the absolute number of college students is much lower than a lot of larger metroplexes. A lot of Austin's lower ranks are as a result of the overall lower population.
Why do they think Amazon would have put a size criteria in their RFP if they think they're going to judge in a way that make it impossible for a city even double that size to be considered?


And how does Chicago score 6X on _percentage_ of population that is college educated?
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  #325  
Old Posted Nov 14, 2017, 9:11 PM
Novacek Novacek is offline
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Originally Posted by brando View Post
Dude... you zeroed in on 1 of the 5 factors. They also considered ratio of general fund balance to expenditures; ratio of pension contributions to total government-wide revenues; change in unemployment rate in 2015 and change in property values in 2015. If you want to scoff at the ranking then you should't cherrypick %20 of the factors behind what you have an issue with.
Because that one the most egregious, and the one that I most readily knew (without looking it up) that Austin is way better than the cities ranked higher.

But let's look at the others.

>> They also considered ratio of general fund balance to expenditures

As in not running a deficit? Check.

>> ratio of pension contributions to total government-wide revenues

I don't know this one off the top of my head, but at least no pension crisis in Austin.

>>change in property values in 2015.

Again, a single year number is basically meaningless. But Austin is growing like gangbusters.

And it was 4 factors, not 5.

So how is Austin ranked 1/3 of some others?
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  #326  
Old Posted Nov 14, 2017, 9:23 PM
Novacek Novacek is offline
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Also, which city's fiscal health did they look at? Does the health (or lack thereof) of the District matter if Amazon locates in NoVA?

They're conflating cities and metros quite a bit.
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  #327  
Old Posted Nov 14, 2017, 9:25 PM
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Agreed. We don't even know the most basic key: Are they looking to copy Seattle or be the opposite of Seattle? The RFP is inconclusive. That's why everything from a suburban train station area in the Sunbelt to a major city's downtown all seem plausible, and have been proposed by busloads of cities each.

Most reports (and I'd guess most proposals) also miss out on what might be two of the largest keys: ability to draw worldwide recruits (the local workforce might be very secondary) and the certainty you offer in being able to build what you propose.
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  #328  
Old Posted Nov 14, 2017, 10:15 PM
ATXboom ATXboom is offline
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So they are using raw numbers for college grads, etc as opposed to per capita... this will inherently bring the largest metros to the front. They are also mixing metros and cities - so tough to generate good comparisons.

Cutting through all of this I think Austin has a 20% chance. Meaning there are only about 5 cities Amazon would really consider based on these 5 categories.

1. Draw for tech talent
2. Area lifestyle and natural amenities
3. Cultural fit with Seattle/current HQ
4. Cost of doing business
5. Value add for doing business

We will be up there with anyone on 1-4. However 5 is what we don't have a view to... is there good business reason to be in the Eastern time zone? Is there good reason to make sure there is an international airport hub from the get go? ...and many more questions.

So we will be in the game but I think this comes down to these 5 areas in no particular order:
DC
Boston
Austin
Dallas
New York

Surprise candidate - Detroit only if Bezos wants to single handedly remake an entire city.

Runners up outside the top 5 - Denver (too far west - think they will at least go central time zone if not east) and Atlanta (IMO its out of brand for Amazon).

FWIW - my thoughts have been informed by a few Amazon employees (no one with any inside knowledge)
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  #329  
Old Posted Nov 15, 2017, 2:35 AM
drummer drummer is offline
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When is Amazon picking a place?

I'm growing a bit tired of all of this speculation. Interesting to a point, but none of us (including basically any website/magazine) really know anything unless we're in the Amazon board room meetings...
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  #330  
Old Posted Nov 15, 2017, 2:38 AM
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Originally Posted by drummer View Post
When is Amazon picking a place?

I'm growing a bit tired of all of this speculation. Interesting to a point, but none of us (including basically any website/magazine) really know anything unless we're in the Amazon board room meetings...
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  #331  
Old Posted Nov 15, 2017, 3:10 AM
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Originally Posted by drummer View Post
When is Amazon picking a place?

I'm growing a bit tired of all of this speculation. Interesting to a point, but none of us (including basically any website/magazine) really know anything unless we're in the Amazon board room meetings...
December 1st is supposedly the "Day of the Short List".

Arguing about these lists is a lot like arguing the subjective "Best City for..." click bait lists that come out ever day.
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  #332  
Old Posted Nov 15, 2017, 3:18 AM
drummer drummer is offline
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Originally Posted by The ATX View Post
December 1st is supposedly the "Day of the Short List".

Arguing about these lists is a lot like arguing the subjective "Best City for..." click bait lists that come out ever day.
Agreed. December 1st can't come soon enough.
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  #333  
Old Posted Nov 15, 2017, 5:45 AM
grasscutter grasscutter is offline
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Quote:
Originally Posted by paul78701 View Post
Having not seen the article, I'm guessing that their "evaluation" is like many others. They pick and choose their categories to evaluate on, assign an arbitrary weight for each, score each city per category, and then compile overall city scores.

I hardly think that this is the appropriate way to predict the winner.
That list gave heavy weighting to state income tax or lack thereof. That's the primary reason Dallas tops the WSJ list.

Unless the WSJ has some inside information, there is no reason to add that as a differentiating category.
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  #334  
Old Posted Nov 15, 2017, 5:47 AM
grasscutter grasscutter is offline
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Quote:
Originally Posted by ATXboom View Post
So they are using raw numbers for college grads, etc as opposed to per capita... this will inherently bring the largest metros to the front. They are also mixing metros and cities - so tough to generate good comparisons.

Cutting through all of this I think Austin has a 20% chance. Meaning there are only about 5 cities Amazon would really consider based on these 5 categories.

1. Draw for tech talent
2. Area lifestyle and natural amenities
3. Cultural fit with Seattle/current HQ
4. Cost of doing business
5. Value add for doing business

We will be up there with anyone on 1-4. However 5 is what we don't have a view to... is there good business reason to be in the Eastern time zone? Is there good reason to make sure there is an international airport hub from the get go? ...and many more questions.

So we will be in the game but I think this comes down to these 5 areas in no particular order:
DC
Boston
Austin
Dallas
New York

Surprise candidate - Detroit only if Bezos wants to single handedly remake an entire city.

Runners up outside the top 5 - Denver (too far west - think they will at least go central time zone if not east) and Atlanta (IMO its out of brand for Amazon).

FWIW - my thoughts have been informed by a few Amazon employees (no one with any inside knowledge)
What do you mean by Atlanta is "out of brand" for Amazon?

You do realize Amazon has setup Amazon Transportation Services and its A9 (its visual search) team in Atlanta?

http://atlantaintownpaper.com/2017/0...antic-station/

In addition, the company recruits heavily from Georgia Tech and Emory University.

Not to mention both Seattle and Atlanta are major Delta hubs.

Atlanta is in the top 5. No doubt about it.
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  #335  
Old Posted Nov 15, 2017, 7:51 AM
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I agree that Atlanta has a lot going for it, objectively. However, less tangibly, it's a soul-less kind of place. It has no real center, similar to DFW and Houston; just endless sprawl with downtown(s) that empty after sundown. These are not places workers with a lot of options nationally prefer to live.

Maybe Amazon thinks they can change that with a massive investment in downtown Atlanta by collecting a bunch of parcels, but it'll be tough to make that happen in practice. Amazon, as big as it is, will just be another megacorp in the 6+ million metro area.

This factor is why I think it's going to come down to Denver and Austin as the finalists.

That Oracle grabbed another 6 acres in the Riverside Corridor might be a tell that they wanted to proactively secure more land as they consider Amazon a credible competitor for space in what may become a place for HQ2 or other large tech that wants to develop in an urban area that's already zoned to be walkable, mixed-used- lots of dense residential and retail all next to each other, and few NIMBY concerns.
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  #336  
Old Posted Nov 15, 2017, 2:30 PM
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What kind of chart has a tie for third and then ranks the next city fourth? That fact alone should cast doubt on the entire chart.
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  #337  
Old Posted Nov 15, 2017, 2:40 PM
Novacek Novacek is offline
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Originally Posted by grasscutter View Post
Unless the WSJ has some inside information, there is no reason to add that as a differentiating category.
The RFP specifically called out "business friendly environment". They seem to be using just taxes as a proxy for that.

It's probably pretty reasonable, a lot better than a "fiscal health" measure that ranks Austin as just slightly better than nearly bankrupt Chicago.
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  #338  
Old Posted Nov 15, 2017, 7:26 PM
brando brando is offline
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Originally Posted by mumu View Post
I agree that Atlanta has a lot going for it, objectively. However, less tangibly, it's a soul-less kind of place. It has no real center, similar to DFW and Houston; just endless sprawl with downtown(s) that empty after sundown. These are not places workers with a lot of options nationally prefer to live.

Maybe Amazon thinks they can change that with a massive investment in downtown Atlanta by collecting a bunch of parcels, but it'll be tough to make that happen in practice. Amazon, as big as it is, will just be another megacorp in the 6+ million metro area.

This factor is why I think it's going to come down to Denver and Austin as the finalists.

That Oracle grabbed another 6 acres in the Riverside Corridor might be a tell that they wanted to proactively secure more land as they consider Amazon a credible competitor for space in what may become a place for HQ2 or other large tech that wants to develop in an urban area that's already zoned to be walkable, mixed-used- lots of dense residential and retail all next to each other, and few NIMBY concerns.
You are basing the reason that you think Austin and Denver will be the finalists on a factor that wasn't mentioned in their 10+ page RFP. I just don't see it.

I agree about the approach in Atlanta and that approach is their preference. The RFP says they are open to a ground up build but it's not their 1st choice.

In terms of Austin, I really like the Riverside and Pleasant Valley area for Amazon. It is big enough in sq feet but the RFP was clear for a big preference for land that is ideally already developed, more ideally has infrastructure and most ideal is zoned for us. The Riverside area is none of those things BUT maybe that would be ok since they have some room to grow in the Domain until their campus is ready. It's harder to imagine since only a portion of the Riverside fixes are going to be done from the 2016 bond. It'll have to be finished from funds from a 2020 bond and Amazon cannot make any assumption that there will ever be rail down that corridor.

Still, it's going to be a really great corridor down the road and it has the best balance of access to the airport and downtown. It's a shame we aren't already building a light rail line that we would have only had to pay for half of the bill (or else it would have never been built). Oh Well.

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Originally Posted by Novacek View Post
Why do they think Amazon would have put a size criteria in their RFP if they think they're going to judge in a way that make it impossible for a city even double that size to be considered?
They did put a size criteria and Austin meets it but it's obviously on the low side from that requirement considering they are around the 31st more populated metro. That doesn't mean they will ignore the advantages that bigger metros have which make them stronger in some of the areas that the RFP identified.

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Originally Posted by Novacek View Post
And how does Chicago score 6X on _percentage_ of population that is college educated?
This is a little confusing. It makes more sense that they do an absolute count of college educated adults since that represents the number of potential employees they can pick from. I don't really think a percentage matters. I'm not sure if those lists for Austin are counting current students which would skew austin upward since the vast majority of UT graduates do not find jobs in Austin.



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Originally Posted by Novacek View Post
Because that one the most egregious, and the one that I most readily knew (without looking it up) that Austin is way better than the cities ranked higher.

But let's look at the others.


>> They also considered ratio of general fund balance to expenditures

As in not running a deficit? Check.
Where are you getting your information? The Austin 2017 budget is 3.9 billion in expenditures with a 1 billion general fund. This is a negative relationship. http://www.mystatesman.com/news/loca...OEthirXYTg4VP/

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Originally Posted by Novacek View Post
>> ratio of pension contributions to total government-wide revenues

I don't know this one off the top of my head, but at least no pension crisis in Austin.
Not the case. https://www.texastribune.org/2016/12...ng-texas-city/


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Originally Posted by Novacek View Post
>>change in property values in 2015.

Again, a single year number is basically meaningless. But Austin is growing like gangbusters.
It's not meaningless. You just only care about where Austin could be going instead of where other cities already are.


You guys are obsessed with growth. Austin needs to grow especially to meet a lot of these metrics while a lot of other metros don't. The hype of this growth is exaggerated because of how small austin is relative to all the other municipalities. That puts the potential damage to a slowdown or stop in growth bigger than Austin. You already have a huge workforce to choose from.


It doesn't help that Austin's only fortune 500 company was going down in flames and desperate to sell. Whole Foods was (ironically here) purchased by Amazon but that still isn't a good thing. Amazon could not have purchased it if it wasn't dying.

I'm sorry to sound like a broken record but the HQ of fortune 500 companies is important. They typically employ a lot of people and they are more likely to be college educated and full of people who have the necessary experience to populate a large corporation like Amazon.

It's actually really depressing to see the biggest employers in Austin. It's not even Dell which is the size of a fortune 500 company but it's private.

I mean... our biggest employer is a grocery store that doesn't have their HQ here. We're talking about employee at their stores.

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  #339  
Old Posted Nov 15, 2017, 8:35 PM
Novacek Novacek is offline
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Originally Posted by brando View Post
They did put a size criteria and Austin meets it but it's obviously on the low side from that requirement considering they are around the 31st more populated metro.
And about 20 _less_ populated metros that still meet the requirement.

Quote:
Originally Posted by brando View Post
That doesn't mean they will ignore the advantages that bigger metros have which make them stronger in some of the areas that the RFP identified.
Ignore, no. But the Wall Street Journal "analysis" basically made metro size 1/3 of their weighting. Amazon's own RFP requirements make that highly unlikely.


Quote:
Originally Posted by brando View Post
This is a little confusing. It makes more sense that they do an absolute count of college educated adults since that represents the number of potential employees they can pick from. I don't really think a percentage matters. I'm not sure if those lists for Austin are counting current students which would skew austin upward since the vast majority of UT graduates do not find jobs in Austin.
It means the Wall Street Journal "analysts" can't even get their own story straight. And we're expected to trust them?



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Originally Posted by brando View Post
Where are you getting your information? The Austin 2017 budget is 3.9 billion in expenditures with a 1 billion general fund. This is a negative relationship. http://www.mystatesman.com/news/loca...OEthirXYTg4VP/
Uh, do you not understand the difference between the general fund and the enterprise fund? The city owning a profitable airport and owning a profitable electric company aren't negatives. That doesn't mean the city is running a deficit.



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Originally Posted by brando View Post
If we're in a pension "crisis", why did Moody's turn around and rank us AAA?

They recognize it's not a crisis. Perfectly normal for a growing city.


Quote:
Originally Posted by brando View Post
It's not meaningless. You just only care about where Austin could be going instead of where other cities already are.
It's meaningless without also looking at a multi-year trend and comparing to other cities. Looking at a single year growth rate, you'd rank high a city just or still coming out of a local recession.
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  #340  
Old Posted Nov 15, 2017, 8:55 PM
Novacek Novacek is offline
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Originally Posted by brando View Post
Yes, the case.

https://www.austinchronicle.com/news...sions-at-risk/


Dallas has a crisis, because they owe 4X what Austin does.

Austin doesn't have a crisis, because they took action _years_ ago (lowering benefits 5 years ago, reducing COLAs 15 years ago).



Quote:
Originally Posted by brando View Post
I'm sorry to sound like a broken record but the HQ of fortune 500 companies is important. They typically employ a lot of people and they are more likely to be college educated and full of people who have the necessary experience to populate a large corporation like Amazon.
So if city A has 100k appropriately trained and educated workers, and city B has the exact same workers, but they work for 1000 different companies, city A is automatically better?
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