Posted Aug 15, 2014, 8:59 PM
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loafing in lotusland
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Join Date: Aug 2002
Location: Lotusland
Posts: 6,114
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So... when the line gets extended to UBC, do you call the whole thing the Evergreen line?
What the PoMo mayor is saying doesn't make sense. He said "you don't just give up on your branding" and yet he wants translink to give up the branding of the M-Line for "Evergreen" which isn't exactly a "STRONG" brand, has weak potential for meaning, isn't really all that representational of the Tri-cities Anyhow, could easily be written off as a construction codename until the line is formally named.
Evergreen is not a brand yet, just like the "RAV" line wasn't a brand. On that note: I'm glad we named the line the "Canada Line" instead of the "Olympic Line."
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