Quote:
Originally Posted by DKaz
I wonder how a Silvercity opened in Mission then, urban population of 20,000 and district wide population of 40,000. Maybe they were planning to serve Abbotsford too just a 10-15 minute drive away, but now Abbotsford has its own Cineplex at High Street.
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What year did it open? Cineplex's post-merger strategy is vastly different from the pre-merger chains' strategies.
Mission's Silvercity has enough (cheap) space for Cineplex's Famous upsell techniques (different food stalls, arcade) and the market area could be called as "underrepresented" in terms of entertainment.
I wouldn't be surprised if Mission is the one of the chain's lesser preforming cinemas (lacking a lot of Cineplex's new upsell strategies, Ultra AVX, Imax, D-Box, VIP ect) especially with the new Abbotsford complex.
New West doesn't have space for Cineplex's current strategy of promoting up sells (the most they could have done is an Ultra AVX screen or two), not to mention they still had Station Sq + Metropolis when Landmark went in.
There is still a lot of room for more theaters in the region though, with many in the pipelines/development (West Van, Marine, Brentwood, King George) and potentials (With increasing density along Evergreen line and continued development of Burke mountain, Coquitlam could get another one, and I've heard that North Van might add one via the Squamish Nation’s Seymour Creek reserve development, not to mention Surrey's market is largely fragmented)
Its going to be interesting to see if FutureShop re-enters Station Square with the big box model or if they are going in with the Futureshop.ca concept.