^^^Wow. Chip on your shoulder lately?
Quote:
Originally Posted by micropundit
Thanks for the cogent response. I should clarify what I tried to say when I spoke about the economic impact of the repective projects. What I was driving at was ,which of these towers by virtue of its location; tenant mix or a combination of both of these factors would have the most impact on Atlanta's economy? For example, you cited the FIRE industry as being the most likely candidate for 3330. How would that measure up against attracting AT&T Mobility to 1125 or a TBS division to 285?
BTW, appreciate all of the value add you bring to this site.
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Thanks for clarification. I think AT&T mobility is definitely not a class A tenant (or at least "new construction" tenant), but what do I know about office (I'm in retail)? New construction is going to imply high rents, perhaps the highest in the city. AT&T is going for space requirements in class B buildings, if I had to guess. Actually I think they are also an owner/operator. Just as the State of GA is going to consolidate and fill an older empty office building downtown, so would an AT&T Mobility.
I think the ultimate question regarding Atlanta's economy and how it relates to new office space is which sector is improving and perhaps expanding the fastest? FIRE? Tech? Media? Government? This will sort of define which areas may see construction first (or the most construction). Each of our business districts are filled with such different tenants. For instance:
Downtown - government, agencies (GA Bar, etc), accounting (3 of the Big 4, PWC is in Midtown), design (HKS, HOK, and Cooper Carry are all in 191 Peachtree, among other firms nearby), banking (Suntrust), consulates, one law firm heh (McKenna Long Aldridge in Suntrust)
Midtown - consulting (Accenture, Boston Consulting), media (TBS), law firms (nearly all of 'em), banking (everyone but Suntrust, and then also Suntrust)
Buckhead - finance (all of your ibanking, wealth management, portfolio mgmt), insurance (Wells Fargo, PMCC, etc), real estate (literally everyone except Carter & Assoc, Tishman, and Colliers Int'l, all of your private groups, your brokerage houses, and your developers), small/regional firms (Teavana, Spanx, etc), one law firm heh (Morris Manning - nearly moved to Midtown)
Sandy Springs and Cumberland/Galleria - well I know Hitachi, Samsung, and IBM have their big campuses and their office space out there, as well as F500 HQs, corporate support, IT, etc etc
A lot of start ups and tech firms are either locating in the Cumberland/Perimeter/Gwinnett areas, or they are taking up space in adaptive re-use around downtown, but not in towers, certainly not class A space renting for >$30/SF.
One also has to keep in mind that the flight to quality (due to rent depreciation in turn due to lack of demand and over supply) have left older buildings like 550 Pharr Rd largely vacant. A lot of the once nice older buildings in prime areas such as at that and around Downtown, Midtown, and Buckhead may become very attractive before a new tower will. A new tower will only rise when our economy improves enough for a class A tenant to require an additional 300,000 SF (enough to "anchor" a 30 floor building). The problem is (for us skyscraper geeks) they will have about 15 choices from 10 different development teams. Not all 15 buildings will be going up, I can safely say that with no knowledge about anything.