Quote:
Originally Posted by ATLaffinity
It's pretty empty except for Tech students. Poor book selection. Poor magazine selection.
I like having it but it's not a substitute. Unfortunately, I can't imagine a full-size B&N opening in Midtown in this economy. Unless Borders folding created an opportunity.
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Most bookstores are pretty empty nowadays, but having 20,000 students who *need* to shop there at least some is about as steady an income stream as one can hope for in that area. The store is also not at all "small" by Barnes & Noble standards, but it has a large portion of its space taken up by Tech merchandise, text books, the electronics section, and reading areas. Because its book section is smaller and has since been reduced even further in size for more commodity item space and merchandise geared for 21st century/Tech, it will fare better than stores that don't follow suit in reducing the need to sell hardcopy books. I don't buy magazines from there, but I have seen the long shelf. What magazines are missing and how do you know you aren't one of 3 people in the area who read that magazine every four months?
Long story short, if all of that space were taken up by books, the store would have failed by now. It's positioned really well because it does not provide a glut of new books, and Borders leaving unfortunately did not suddenly create a hole of supply to be filled by overwhelming demand.
By the way, there are about ~5 new tenants coming to West Midtown, some of which are relocations and some of which are credit/national retailers. Can't say where they are going or exactly when, and actually not entirely certain if they aren't past LOI, but I will drum up the excitement regardless (and wish they were coming directly to Midtown). At the rate the announcement for new tenants at 12th & Midtown is coming along, I wouldn't be surprised if we hear announcements from the Westside before.