Winnipeg, Manitoba
Reclaiming a downtown corridor for walking, gathering, and play
Neighborhood: Downtown
Number of Interventions: 4 blocks
Installation Dates: June 30 – July 14, 2025
City-Designated Partners:
Cool Streets
Downtown Winnipeg Business Improvement Zone
CentreVenture Development Corporation
City of Winnipeg
City-Designated Artists
Artistic Director: Stéphane Dorge
Lead Artist: Takashi Iwasaki
Mural Artists: Architects at Play (Joseph Orobia, Karen Umandal), Marc Kuegle, Alex Plante, Kal Barteski, Kale Sheppard, Laura Lee Harasym, Mike Zastre, James Culleton
Square Footage of Artwork: 24,000
Cost
Design: $12,250
Labor: $77,750
Materials: $25,000
The Project
Re-imagining Graham Avenue involved a fast-paced street mural project that transformed a bus corridor into a pedestrian area, with park-like features and festival space. Eight murals, tied together by the work of a lead artist. The street murals were installed on four city blocks over a two-week period in July 2025. Colourful murals (with a palette reflecting many different partner organizations and businesses) brought to life approximately 24,000 square feet of road space, and helped temporarily transform the road into animated pedestrian space where people can walk, bike, eat and play on Graham.
Best Practice Highlight: Partnering for Success
The Re-imagining Graham project was led with partnerships in mind. It brought key stakeholders and their connections to the table to find creative ways to animate the street. This included lighting, seating, placemaking competition, street furniture, games and of course, street paint. For the street paint portion of this project, the artists worked collaboratively with a project manager, Stéphane Dorge, to guide the process, as well as and a lead artist, Takashi Iwasaki,. For such a large site, collaboration, teamwork and partnerships were crucial to doing the best with what we had.
Before:
After:
"It’s great to see a Graham Avenue that is more colourful, more dynamic, more pedestrian-friendly. This funding helped us make some quick changes and take the first steps toward a long-term vision of making Graham one of downtown’s signature streets."
Mayor Scott Gillingham
"I hope that people see this project and say, ‘Yes, this makes sense, this street should be a place for people, both now and in the future.’ Downtown is worth the investment, and this project is helping people see that."
Karin Kliewer, Senior Planner, City of Winnipeg
Bloomberg