Both of The Standard Hotels in LA closed a few years ago. They lost their luster over the years because other 'hot spots' to be seen around LA emerged and The Standard no longer became one of the cool kids. Then the pandemic era finally offed them for good.
I'm dating myself, but I used to go to The Standard West Hollywood location in the late 1990s and into the mid 2000's. But by the mid 2010's it was considered 'lame' by most people in LA. Really just a tourist spot by that point.
So Austin getting one is about 10-20 years too late to be considered cool, but hey, maybe they'll put their own Austin twist on it and make it fun. At least something else is opening in the location. Hate to see Otoko go though.
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Originally Posted by chinchaaa
This is a win for the city. The standard is a very highly regarded cool hotel brand. South congress hotel also never really was running at 100%. Restaurants there are never busy. Seems Maie Day was going ok, but totally uninspiring. Manana and Otoko were the Crown Jewels. Manana lives on but Otoko is a loss. Not great shopping. I will miss the south congress hotel candle though.
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