Either way we're getting more long haul flights every year-even if it's not on premium airlines it provides great options for most people. And there still is KL and AC to LHR if premium is a concern. The alternative is fewer flights
For a city the size of YYC having 3 weekly ZRH flights is impressive even if it's on WK. And it's not like WK/DE are like Spirit airlines or something.
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