Quote:
Originally Posted by jsbertram
With GM having to go through bankruptcy last year, I wonder if they decided to end the naming rights early.
It doesn't look good after begging for gov't bailouts to then continue dropping a few million each year to keep your name on a building in Vancouver.
Apparently GM is still an indoor sponsor, so you'll still be seeing their car showcases when you're walking to your seat.
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It wasn't a few million a year, GM was paying about $900K/year. That's it, it was quite the deal for them, and sort of bad management to let such a deal slip. It's the Canucks that probably wanted out so they could get more. But they are probably not getting a lot for just the naming rights. The big city arenas get in the neighborhood of $5 million/year but that's mostly because of their basketball teams, NHL arenas in smaller markets seem to make around $2million average.
But this Rogers deal will probably include all kinds of promotional activities where you have to be a Rogers Wireless customers to be able to enjoy the Canucks, which will drive up the price.
Which reminds me, I'm so not looking forward to hearing "Rogers Wireless Customers can download Canuck highlights to their phones" every single commercial break. It's going to feel more like extortion than advertising; you're going to have to be a Rogers subscriber to fully enjoy our Canucks. This is going to suck.