1040 Somerset St | 99m | 30f | U/C

[J.OT13]

Originally Posted by ponyboycurtis

That's a reasonable take. But then perhaps it raises the confusion of.. are you advocating for the building itself or the neighbourhood. Personally I think the Claridge script is nice enough that it doesn't bother me.

When did writing the name of your building on top become a thing? I'm going to go back to the mid 2000s with builds like St.George and Metropole. That wasn't a thing with them. Even some of the higher end builds in downtown like Hudson park and The Gardens circa early 2010s don't have that.

I feel like it started with SOHO.

It's honestly kind of cheesy and I could do without it. By all means.. name your building and have a placard over the front entrance or driveway. But plastering it in human sized plus letters across the top of your mechanical penthouse is just.. cheesy man.

Never liked naming it for the neighborhood. Obviously a marketing ploy, but if that's the case, why not advertise it on the building?

I feel like SoHo starter the trend of putting signs on residential buildings (at least in Ottawa). Before it was just office towers and hotels.

Originally Posted by Marshsparrow

Is there a website for this building / rental offering?

Their general website says Summer 2026: https://www.claridgehomes.com/

[Davis137]

This reminds me of some of the new towers that have been built in Downtown Hamilton near King and Bay over the last few years.

Yeah, this one does look great, and actually blends in with the surrounding area quite well.

[J.OT13]