Quote:
Originally Posted by isaidso
When I was in Brisbane, this Australian lady bragged about how their coffee was so much better than ours and told me how I was in for a treat. When she watched me drink it, I had to break it to her that it was exact same product we get at cafes in Canada. She had tried gas station/doughnut shop coffee and assumed it was the only kind Canadians drank.
Comparing gas station/doughnut shop coffee to coffee from a cafe doesn't make sense. They're almost separate products. The first is mass market filter coffee that costs $1.50 to $2.50 while the latter is higher quality drip coffee that costs $3.00 to $4.00. And it's not like the lower price point filter coffee isn't a thing in Australia. Every gas station/corner store in Brisbane seemed to sell it.
Tim Hortons will likely succeed internationally for the same reason low end burger places like McDonald's succeed. Marketing muscle + brand familiarity + low price points. Let's face it, McDonald's is one of the worst burgers out there but it doesn't seem to matter.
Can we still call Starbucks a cafe? If Starbucks just sold regular cafe items like coffee and baked goods, they'd have gone out of business decades ago. People go there for their coffee infused liquid desserts. They're a dessert place like Baskin-Robbins. Nicer than Baskin-Robbins, but a dessert place nonetheless.
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Starbucks used to have a lot more exclusivity 10-20 years ago. It used to be frequented by Oakville venture capital types and a couple of reserved introverted students on their laptops. Nowadays, it's more downmarket hipsters, hobos, and pickup trucks lined up in the drive thru.
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