Quote:
Originally Posted by jonny24
do you have the data to adjust so that the bottom axis is age? I think that would be an interesting comparison.
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I don't think you could do that... as it represents 4 different generations, who would be different ages in that year. You'd have to have their ages on their particular data line instead.
I think they had Slient before 46, Boomer born 46-64, X from 65-80, Millennial from 81-95, if that helps.
What you CAN figure out is that:
A 45 year old early-pack Boomer (in 1991) would have 31% of the market.
A 45 year old early-pack X (in 2009) would have 21% of the market.
A 45 year old early-pack Millennial (in 2016) would have 18% of the market.
So the market slice for later gens is dropping (as we suspected) but the biggest drops were Boomer to X, not X to Millennial.