Quote:
Originally Posted by SpongeG
South Granville needs parking. Pottery Barn is usually in malls in most US cities as is Williams Sonoma and West Elm. I have been to Pottery Barn numerous times over the years and has it is harder to find parking in the area the store is not that busy, I have been in there on a friday afternoon and been one of maybe three customers.
Williams Sonoma would have done better in Park Royal or Oakridge, well not now since Oakridge is a mess. And as Officedweller brings up peoples lifestyles are changing we don't need the fancy cooking gadgets or dishes anymore.
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If the source who spoke to Retail Insider is accurate, it appears WS is going to treat this as a relocation of sorts with the closure of South Granville and possible replacement with a new location elsewhere.
As much as the store was in decline and needs a rescue, the brand still arguably has a cachet. You will not find many people who have a lesser opinion of the brand itself, they just maybe would shop elsewhere now. That gives them an opportunity for a bit of redemption among consumers. I agree it would be a smart move to go to Park Royal, though they missed an opportunity to jump on the double vacancy next to Simons when it was available. That is now taken up by Nespresso and another retailer; however, they could always go in the old J. Crew space and that is prime real estate. I also see potential for a good fit at Brentwood, given the latter's attempt to lure mid-upscale to upscale retailers.
Above all, though, regardless of location, just like any other retailer, WS needs to take the lesson being taught here, which is that you cannot take your customer base for granted. Constantly invest in your stores, your product and your staff and it won't really matter
where you're located. The only thing standing your way at that point is rent and that seems to have been the culprit here no matter how poorly the store might have been doing. And their strategy of clustering their brands together in one geographic vicinity is a double whammy when the rent is high.