Sounds like the
Cabela's brand will remain intact, and it will be treated as a subsidiary company. BPS and Cabela's do appeal to slightly different demographics (mostly hunting vs mostly fishing) and there is strong brand loyalty to Cabela's so this makes some sense.
Still, there are very few markets in North America with both a BPS and a Cabela's, so one has to wonder what this means for us here in Moncton. Both stores could still survive, but if retail sales locally aren't up to snuff, I could see the Cabela's store closing.
The next couple of years will be quite interesting. I think the Moncton Cablela's is doing decent business, so I'm hopeful that they will both remain in the marketplace. With both stores part of the same corporate family, there might in fact be some opportunities for cost savings between the two in terms of logistics and further specialization.........
Since this was an "all cash deal", this says something about the strength of BPS.