Quote:
Originally Posted by Berklon
The funny thing is I assumed NHL'ers were still doing commercials... or even more now than ever. I dont think it matters how much money they currently make - they'll always take more to hock a product. The only time I watch a commercial, is when I'm forced to while watching an NFL game. The only other viewing I do is for shows/movies - and I never watch them live on the air... it's streamed or downloaded. So I'm rarely exposed to commercials.
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Maybe in other places, but not so much here. Maybe the going rate is too high... back in the 80s when a typical NHLer earned maybe $200K you could entice him to do an endorsement for a modest amount, but these days how much would you have to throw at a well-known player to make it worth their time? It may just not be worth it.
With the NHL having been away for so long it's easy to see the contrast between then and now... it's not like NHL players were having snowball fights with local kids all the time back then, but they were certainly more visible in the community than today's crew which basically lives in a bubble with the barest minimum media availabilities, and for the most part hightails it out of town as soon as the season ends.