Quote:
Originally Posted by moorhosj
Based on what? The primary reason you have given is distance from Ogilvey/Union. The original option is even further away than Harpo. You can also add the ability to build-to-suite as an advantage to the Harpo site.
The arrogance is your belief that you know 1. The process used to choose and 2. The criteria used to choose.
You simply don't know those things. Declaring a decision bad when you have no idea of the intent is blatant arrogance. Sure, businesses make bad decisions, nobody ever argued that point.
Given their access to data on traffic, transit, fiber-optic cables, etc. I would be very surprised if an algorithm wasn't used in their site selection process. Algorithms are how one determines the time it would take people to travel to a given location. Are you suggesting they didn't do that analysis?
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You just don't get it. These real estate decisions are still (I don't care if it's Google itself) human decisions that are very often driven by individual key decision-maker preference, bias, based on 'feelings' and 'gut', and sometimes the result of faulty or incomplete analyses, or based on the wrong or incomplete criteria, and are in many cases highly influenced by outside advise and consultation (which in turn are driven by certain incentives and also those individuals' biases and preferences - and sometimes faulty analyses (or having 'bad' or incomplete criteria for the decision in the first place).
A big part of McDonald's clear mistake with this decision is that what it is doing is really 'trend-chasing'. I've received some inside industry information from multiple sources about this tentative deal, and it happens to reinforce everything I've thought about it: McDonald's was by all accounts very heavily influenced apparently by bad and silly advice about what is 'hip', 'cool', 'where the action is', 'where you gotta be', 'where the hot young talent loves to work and hang out', 'where innovation happens', etc etc - perhaps only a handful of people only truly know the full range of specific incentives that were motivating that lousy advice.
Instead of doing their due diligence and the work necessary to select the right space/location for their new downtown HQ, McD's apparently got suckered into chasing a trend that (for those of you that don't believe me - you'll see in the years to come - whether it's clear 3 years from now - or 6) will prove to be an awful decision.......
Sometimes it's just damn good to be right.