CHICAGO | St. Regis Chicago (Vista) | 1,191 FT | 101 FLOORS

[Skyguy_7]

^Great point. Goes without saying that "Chinese" does not equal quality, but perhaps Chinese labeling on a stunning new supertall will help change that perception.

[Kngkyle]

Originally Posted by nomarandlee

Without diving too much into the realms of xenophobia and perceptions (right or wrong ones) I think the sign on the marquee may very well entice Chinese overseas or even wealthy Chinese here. However Chinese to everyone else doesn't really denote luxury and quality to most anyone else. German. French. Yes. Chinese? Not so much. I wonder if when actually built if the plans to execute the Chinese moniker on the marquee would actually come about. I guess the marketing team is betting it will help attract a slew of Chinese buyers more then it repel non-Chinese buyers.

I highly doubt the actual signage will contain 'Wanda' or Chinese lettering anywhere. The inclusion of that in the render is likely just for marketing to a specific clientele and will not be seen on any English-language marketing material or the finished product.

[emathias]

Originally Posted by nomarandlee

Without diving too much into the realms of xenophobia and perceptions (right or wrong ones) I think the sign on the marquee may very well entice Chinese overseas or even wealthy Chinese here. However Chinese to everyone else doesn't really denote luxury and quality. German. French. Yes. Chinese? Not so much. I wonder if when actually built if the plans to execute the Chinese moniker on the marquee would actually come about. I guess the marketing team is betting it will help attract a slew of Chinese buyers more then it repel non-Chinese buyers.

Originally Posted by Skyguy_7

^Great point. Goes without saying that "Chinese" does not equal quality, but perhaps Chinese labeling on a stunning new supertall will help change that perception.

Originally Posted by Kngkyle

I highly doubt the actual signage will contain 'Wanda' or Chinese lettering anywhere. The inclusion of that in the render is likely just for marketing to a specific clientele and will not be seen on any English-language marketing material or the finished product.

I'm fairly confident that most people with the money to buy into Wanda will not be making xenophobic judgements based on a Chinese sign.

[maru2501]

this thing is going to be the chicago skyscraper nerd superbowl

[BVictor1]

Originally Posted by spyguy

Suddenly the tower is floating out in Lake Michigan

[Ryan81]

Originally Posted by BVictor1

Suddenly the tower is floating out in Lake Michigan

That's one amazing building!

Looks like they moved Water Tower Place two blocks North as well. Such a complex project....

[Via Chicago]

yea, i mean it might seem minor but its small details like that which i think fuel the perception of inferior quality. like if youre trying to mislead people on the views (which honestly, for a building like this are going to be a big selling point), what else are you going to cut corners on? for a development of this stature, it just really shouldnt happen.

[JK47]

Originally Posted by Via Chicago

yea, i mean it might seem minor but its small details like that which i think fuel the perception of inferior quality. like if youre trying to mislead people on the views (which honestly, for a building like this are going to be a big selling point), what else are you going to cut corners on? for a development of this stature, it just really shouldnt happen.

The Peninsula Hotel seems to be doing just fine what with the Chinese lions flanking it's entrance and the Chinese characters used in signage in the interior (including, if memory serves, in the signs for the Shanghai Terrace restaurant). I don't think those touches have done anything to diminish the perception of quality.

[Chi-Sky21]

It's not like the Chinese are building this thing so why would anyone think just because there is some Chinese characters on the building it would be inferior? Seems pretty stupid to me. Now if you start to see bamboo scaffolding going up around this thing i would worry a bit. 8)

[rlw777]

Originally Posted by Via Chicago

yea, i mean it might seem minor but its small details like that which i think fuel the perception of inferior quality. like if youre trying to mislead people on the views (which honestly, for a building like this are going to be a big selling point), what else are you going to cut corners on? for a development of this stature, it just really shouldnt happen.

I disagree there is rationale here you are overlooking. Notice all the images related to the residences are quite accurate and those related to the hotel are not. What they are attempting to communicate in the hotel images is not the accurate view cause it's not all that important but rather where the hotel is located and they do that by putting a Chicago icon in the window.

[Via Chicago]

Originally Posted by JK47

The Peninsula Hotel seems to be doing just fine what with the Chinese lions flanking it's entrance and the Chinese characters used in signage in the interior (including, if memory serves, in the signs for the Shanghai Terrace restaurant). I don't think those touches have done anything to diminish the perception of quality.

im talking more about the misleading renderings

Originally Posted by rlw777

What they are attempting to communicate in the hotel images is not the accurate view cause it's not all that important but rather where the hotel is located and they do that by putting a Chicago icon in the window.

it may or may not be "important", but thats beside the point. its deliberately deceptive at worst, lazy at best. if theyre trying to convey where the hotel is located as you say, then theyre doing a pretty poor job of it.

[sentinel]

Crubed Chicago is reporting that a number of residential units are already listed on MLS. This thing is real.

[marothisu]

Originally Posted by sentinel

Crubed Chicago is reporting that a number of residential units are already listed on MLS. This thing is real.

I see 12 units listed under 363 E Wacker on Redfin.

[the urban politician]

^ $1 million for a 1 bedroom.

Hmmmm.... this is quite a test of the Chicago market

[marothisu]

Originally Posted by the urban politician

^ $1 million for a 1 bedroom.

Hmmmm.... this is quite a test of the Chicago market

Obviously some Chicagoans will buy it, but I honestly think this building will be for many people who don't call Chicago home. Look at those renderings above - people who know the city wouldn't be so dumb to think that the building is in the lake.

Also, I saw somewhere that there's already been 130 or 150 units sold.

[rlw777]

Originally Posted by marothisu

Obviously some Chicagoans will buy it, but I honestly think this building will be for many people who don't call Chicago home. Look at those renderings above - people who know the city wouldn't be so dumb to think that the building is in the lake.

Also, I saw somewhere that there's already been 130 or 150 units sold.

You saw that a few pages back here

[HowardL]

Originally Posted by spyguy

The website has been updated with a lot of info: vistatowerchicago.com

I like the Y pattern in the floor. Very Chicago.

[marothisu]

Originally Posted by rlw777

You saw that a few pages back here

Yep. So if that number was 150 now, at an average of $1.3M each, then there's almost $200M total put down for units already which certainly helps make this thing a reality considering that's something like 1/5 the cost of the entire building.

[rgolch]

Originally Posted by the urban politician

^ $1 million for a 1 bedroom.

Hmmmm.... this is quite a test of the Chicago market

I think it said those 1 bedrooms were more than 1000 square feet. That's still not big by any stretch, but as far as one bedrooms go, that's a decent sized unit.

[the urban politician]

^ Contracts don't equal purchases. Nowhere near $200M has been put down towards the building. More like earnest money which is paltry.