Quote:
Originally Posted by SpongeG
maybe they are trying to be like westfield - they call all their malls "westfield *insert shopping mall name here*"
it will be "Cadillac Fairview Pacific Centre"
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That is exactly what they are doing.
Pacific Centre is one of the first to receive this new treatment but going forward all CF retail assets will be branded this way:
CF: Richmond Centre
CF: Chinook
CF: Toronto Eaton Centre
Etc...
Quote:
Originally Posted by nickbeaulieu
exactly. The public will be looking at this sign going "wtf does the CF stand for??"
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Well that's what the marketing team's job is. You are 100% right that most people don't know what CF is, but that is also an opportunity. CF owns many of the largest and most productive shopping centres in the country, tying them together can have a strong effect on the perceived quality of them and can help differentiate what is largely seen as a homogeonous group (mall management).
It worked wonders for Westfield and I am honestly surprised it has taken others so long to change their approach.