Quote:
Originally Posted by Simplicity
Truth is, if you allowed owners to monetize those buildings in some greater capacity, you could easily cut rents or make other attractive improvements that may serve to provide incentives for prospective tenants. Not that I'm terribly bullish on that stretch of Portage, but like anything, you can capture demand at the margins if you can only get there. Signage is one way of the ways in which landlords can subsidize an area that creates poor rents.
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The funny thing is that the city rarely ever says no to ugly suburban billboards, but somehow urban signage downtown is simply a non-starter even if it happens to be in a proper urban form.
I don't have any grandiose dreams about Portage Avenue becoming like Times Square, but a few billboards could liven things up while, as you noted, giving downtown landlords a bit of a hand. I'm thinking more along the lines of Union Square, with a couple of billboards here and there:
You'd think that if it was managed properly, it would improve the streetscape and be good for business.