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Originally Posted by Horus
It will be interesting to see how that works. It's not exactly the same as Calgary/Edmonton since those are WHL teams, not AHL and there is a different perception of CHL hockey vs AHL hockey. I'm not sure you can price AHL hockey at the same level as CHL hockey and be profitable.
What is also interesting, is that Winnipeg will try to be only the 2nd NHL city to have their AHL affiliate in the same city (and the only one to use the same building). The Marlies have hardly been a runaway success, so I'm certainly curious to see if Winnipeg can do better.
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I think it will be a success. I don't think it'll be a huge money machine, but I'm sure it will be profitable enough for TNSE's purposes. Recall that they will basically be sharing all of the hockey ops/management infrastructure with the Jets, so that cuts costs substantially. The Jets pay the bills for the MTS Centre so the Moose will essentially be a free rider - they implied this when TNSE explained how it is that AHL tickets will be cheaper now than when the Moose were last here in 2010-11.
What you also have to consider is that the AHL is a familiar product now. It was around for a while, and was the only (hockey) game in town, and as a result people know it reasonably well. There is a generation of kids that grew up watching the Moose live... the team definitely has an important place in the Winnipeg sports firmament. People generally recognize it for what it is, and that is very good hockey. The AHL doesn't have the pedigree in Canada that the CHL has (the Memorial Cup is a bona fide big deal in Canada), but the quality of play is excellent and people know that. This is not Toronto where interest in hockey is a mile wide and an inch deep... people here will turn out for the AHL.
Winnipeggers really do love hockey and there are many for whom Jets games are not practical... getting Jets tickets is tough, and even if you can get access cost can be an issue and if you need more than a pair, getting that number of seats is virtually impossible. Families, school groups/teams, that sort of thing simply can't be accommodated by the Jets, so many of those people will gravitate to the AHL.
To see the nature of the reaction, just look at the comments in the various Winnipeg news sources. Usually they are (as many comments sections are) a cesspool of negativity and snark, but in this case they are generally very positive and very receptive to the return of the AHL. That tells me something right there.
I'm sure the Moose will be a success. Will it be successful enough to prevent another city with a new arena to fill from one day luring them away? Possibly not. But I can definitely see the Moose spending at least the next 5 years here playing in front of good-sized and passionate crowds.