Quote:
Originally Posted by Prometheus
Considering the CFL is a just a "bush league" with relatively miniscule revenues and marketing budget and is ignored by the Toronto media when it's not being derided by it, while the NBA and MLS are major league, darlings of the Toronto media machine and have the full weight of one of the most powerful sports/entertainment corporations in the world behind them, one might have thought the NBA and MLS should be beating the little CFL, not losing to it.
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Not really. The Argos are 142 years old, they play a sport that is much more established in the city, they have won the Grey cup a record 16 times and have won it as recently as 2012. The Raptors are 20 years old, they rarely make the playoffs and have only made it past the first round once. TFC is 9 years old and have never made the playoffs. To give you a better perspective, the average CFL fan is 54 years old. He or she is 34 years older than the Raps and 45 years older than TFC. The Argos clearly have a much older and storied history than the Raps and TFC. Cultural shifts don't happen over nigh. We already know that the magnitude of the Raps and TFC media machine hasn't translated into the popularity of those teams in terms of TV ratings vis-a-vis the Argos yet. These national TV ratings show us that the Argos consistently beat out TFC and the Raptors by
HUGE margins. So any poll that shows that the Argos are more popular in Ontario shouldn't be that surprising. What I thought was interesting was how small the gap was. Given that the Argos have consistently gotten ratings in the 500,0000-1,000,000 range, whereas the Raptors get on average 100,000-300,000 in ratings and TFC get maybe 50,000-100,000 in ratings, the 3% and 7% gap in popularity seems rather tiny. This just illustrates, at least to me, that the national TV ratings hardly show us the broader picture.