Quote:
Originally Posted by Outta here
Hope the signage ends up looking a lot better at night because looking at that shot in the daylight turns a beautiful Renaissance Revival 19th. century beauty into a Walmart , K mart , cluster f--k . 
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The building historically had a bright neon sign (to basically the exact size and specs of the current sign).
LIT BROTHERS. A GREAT STORE IN A GREAT CITY

^From Hidden City
http://hiddencityphila.org/2012/08/a-great-sign-for-a-great-city/
In a way, these signs are a return to Market East's heritage as Philly's neon-sign district. Here we come Piccadilly!