^ that's actually the sares regis apt proj.
the east facing wall of the 1st phase of the ava bldg looks really quite bad....all the cheap looking stucco & clunky color scheme....so thank goodness it will be concealed by the sares proj, although it too may have its share of stucco-y design quirks.
sares-regis.com/Experience-Data/Little-Tokyo-Apartments

sares-regis.com/Experience-Data/Little-Tokyo-Apartments

sares-regis.com/Experience-Data/Little-Tokyo-Apartments
I mentioned how different ppl's tastes & preferences can be or are.
this proj was discussed here a few months ago, but I don't know if an article about it was ever posted to this thread.
Due to community opposition the design went from this...
theloftcompany.wordpress.com
to this...
bigbadbrokerblog.com
if the original version wasn't perfect, it at least looked more nicely...or appropriately.....urbanist to me than the revamped version. Keep in mind that the activists who forced the devlpr to redo plans for the proj involve ppl living in the arts dist, who presumably aren't identical to nimby suburbanites or the type of ppl who are fairly conventional in their tastes.
Quote:
Reworked Project to Bring 320 Apartments to Arts District
Posted: Friday, August 22, 2014
Donna Evans
A large housing project in the Arts District has undergone a major redesign following a community outcry that the development would not fit with the aesthetics of the neighborhood.
Bolour Associates and Crescenta Capital Partners purchased the land at 695. S. Santa Fe Ave. in 2013. In February of this year,they presented designs for the AMP Lofts to the community. The uproar was instantaneous, and in response, the developers spent three months having architects from the Shimoda Design Group rework the project, said Dana Sayles, an AMP Lofts representative. The $130 million development would include 320 live/work apartments and 20,000 square feet of retail space.
“We took a step back and said, ‘These comments are valid,’ and addressed the issues,” Sayles said at a recent meeting organized by members of the Historic Cultural Neighborhood Council.
Sayles noted that a lack of open public space and “imposing” elevator towers were two points of contention.
The new design utilizes a “J” shape and is flanked by a seven-story building at the northern end of the property and another one fronting Seventh Street. The rest of the 311,000-square-foot project is primarily two- and three-story structures along Imperial Street and Santa Fe Avenue.
Project manager Ryan Granito anticipates breaking ground between the end of 2015 and the middle of 2016. He predicts 20 months of construction with the project coming online by mid 2018.
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^ Consider situations like that one & add them to the fact that GH palmer's apt bldgs apparently appeal to enough ppl that they've all filled up rather quickly.....by ppl who choose to live in dtla & not in the SF valley or orange county, or in burbs like el segundo or glendale.
it's fine to hash & rehash over & become unhappy about the design of new devlpt in dt in the context of fan forums like this one, but if one combines that with all the other issues that hold back the hood....such as rampant homelessness, street crime, swapmeets, rundown bldgs, office towers that have a tough time attracting enough occupants, businesses like the figaro restaurant on broadway that don't survive beyond a short time....then dt will end up always being a very disappointing place....or the worst of all worlds.
another thing that ppl take far too lightly is the ability of stores to survive in just about any section of dtla, in almost any location that's thrown at them.
Small retailers have a tough enough time making a go of it even when in the best spot, where there are tons of potential shoppers in close distance, esp dedicated female ones with plenty of credit cards in their purse. But to expect stores to stay open in the still lightly trafficed parts of dt, where few ppl are around.....& women in particular either prefer staying indoors before heading out to the burbs at the end of the day or aren't even that plentiful in a certain portion of dt to begin with....is expecting too much of both the owners of such spaces & their potential tenants.