Quote:
Originally Posted by Vin
The interior decor of Sears in downtown Van was halfheartedly done, and the overall ambience just felt a little better than its suburban counterparts, which are really appalling by international retail standards. Hence not only tourists, but even locals rejected these mediocre stores.
Vancouver has never ever seen any world class department store but I have to say the recent improvements by the Bay downtown is looking positive, if only they could lower their price tags more.
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The interior of the more upscale downtown Sears locations in Vancouver and Toronto were leftovers from the failed '
eatons' experiment which Sears attempted. My guess is that Sears wished to retained those prized EATON'S locations as they inherited the ridiculously low, early 70's, lease rates but really had not idea what to do with these giant spaces as Sears was more geared towards the 2 level suburban format.
The locations quickly deteriorated, lines were dropped very fast and floors were closed, the visual teams were let go and the Vancouver store became a total conceptual mess for the last 5 years of it's life. It also became a total embarrassment close to the end and most of us were very happy to see it go.
I feel the Bay has done a remarkable job with it's repositioning and re-branding without totally abandoning it's core audience, it was a gradual shift that didn't exclude mum and grandma. In the downtown Vancouver store, The TOPMAN / TOPSHOP idea for the lower level was brilliant, it transformed the old men's floor from a passageway to the Skytrain to a lively hub and destination, with a distict London vibe. The 6th floor men's floor is not only beautiful but conceptually brilliant as it pulls people through the entire store. The second floor, women's level and The Room is brilliant, visually stunning and on a par with the likes of Selfridges in the UK.
Price-wise, if feel the Bay still offers good value, the men's floor, for example, offers a very broad range of lines and very good depth of product, there's more Diesel and G-Star than in Holts for example, and they turn product fast by discounting rather quickly.
Overall Hudson's Bay is well postioned to take on Nordstrom IMO and will likely always be slightly edgier and innovative and have of more cosmopolitan and trendy feel.