Quote:
Originally Posted by esquire
Bingo. The Bombers, which are one of the better-supported teams in the league, are absolutely horrendous at marketing. For as long as I have been a fan (pushing 25 years now), they constantly seem to be about 15 years behind the curve when it comes to marketing.
This arrangement reflects the shoestring nature of the CFL... there isn't a lot of extra money to support the legions of marketing flacks and PR firms that an outfit like MLSE has at its disposal.
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I think some teams have had flashes of solid marketing. BC was solid after Braley bought them, but have started to wane a little, Edmonton was a powerhouse both on the field and in marketing for years, Montreal did well for a little while, and for the last decade or so the Riders have put in a lot of effort and are kind of tearing it up now. The league overall has taken a huge leap since Cohon joined though, and I will be looking for another huge leap with the next media deal/Ottawa restarting.
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