uOttawa hoped two light-rail stations would carry its name: letter
By Neco Cockburn, OTTAWA CITIZEN October 3, 2013 10:09 PM
OTTAWA — The University of Ottawa initially suggested that two light-rail transit stations should carry its name before the city eventually settled on renaming one after the school.
The campus won’t be as visible to transit riders once trains begin rolling, the university stated in a letter to city officials, adding that station titles it proposed would “reinforce the city’s brand as a college/university town.”
In the end, only the name of the former “Campus” station was changed to reflect “uOttawa” when the city’s transit commission in August approved final titles for the 13 stations of the future Confederation Line.
The university had first recommended that the Campus station, which is at the university and adjacent to the Rideau Canal, be called “uOttawa — Canal” and that the Lees station, within the existing Transitway trench between the Lees Avenue and Highway 417 overpasses, be named “uOttawa — Lees.”
Both stations are significant to the university and serve the majority of its more than 40,000 students and staff, wrote Louis de Melo, the university’s vice-president, external relations, in a letter sent to city officials in mid-June. The letter, released under access-to-information legislation, was meant to provide comments to a working group and the city’s transit commission, de Melo stated.
“As you are aware, when the LRT is complete, the ‘Campus’ station will become the public transit gateway to our main University of Ottawa campus. As OC Transpo busses will no longer travel along the entire eastern boundary of our campus, the public visibility of the University of Ottawa to transit riders will be considerably reduced,” he wrote.
Meanwhile, the Lees station will continue to serve the university’s expanded Lees campus that contains its faculty of health sciences and new stadium, the letter stated.
“It is therefore very important that the final names for these two stations refer to the University of Ottawa,” it said.
Transit systems in other large cities that have several post-secondary institutions, such as Montreal and Boston, have stops that “readily” identify their universities and colleges, de Melo wrote.
The names proposed by the university, the letter stated, “are easily identifiable and recognize the academic, cultural and economic role the University of Ottawa plays within the City of Ottawa. They also reinforce the City’s brand as a College/University town and are consistent with current station names such as Lycée Claudel, as well as the Carleton stop on the O-Train line” at Carleton University.
(OC Transpo’s Lycée Claudel Transitway stop is near a French private school of that name.)
On Thursday, university spokesman Patrick Charette said that the university had made recommendations “like many others.
“We are happy that the City of Ottawa chose to recognize the importance of the University of Ottawa and its campus to the fabric of the city in designating the uOttawa station,” he wrote in an email.
Correspondence between university officials also indicates that they had discussed “University of Ottawa Campus Université d’Ottawa” as the proposed name, “however, in looking at other names in the OC Transpo system, they are very short and only in one language,” wrote Kathryn Moore, its director of government relations, in an internal email in early June.
The “uOttawa” name was short and works in both French and English, Moore wrote. She also met with and emailed city officials in July regarding station naming, according to the city’s lobbyist registry.
Transit stations must be distinct from other station names, and usually receive the name of a major cross street or the well-known title of a particular area or major destination, city staff wrote in a report to the transit commission in August. Names must be easily understood when written or spoken in English and French, the report states.
City staff noted in a presentation to transit commissioners that the university’s administration had endorsed the uOttawa name for the Campus station. The name was liked by 68 per cent of 1,301 respondents during a public consultation period in July. Another 18 per cent gave neutral responses.
No comments were made about the Lees station and no changes to it were proposed during the consultation period, the staff report stated.
The new rail system is under construction and is expected to open in 2018. City staff said it was important to decide station names early so that design work could start on signs and other parts of the system.
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