^
I never stated that YVR should ignore transit. I said people will primarily drive -- and cited a a couple data points from other outlet malls internationally to support this. This is further supported by statements from the Mayor of Richmond in the
Richmond Review: "It's basically a mall with a sea of parking around it. Would we let any mall owner anywhere in Richmond these days do that?"
Brodie doesn't agree that Prada shoppers will line up for transit. I think he's got a point.
In contrast, you seem focused on two ideas: (i) the planned shuttle bus from the Canada Line and (ii) that outlet malls attract bargain hunters -- which you then conclude means people who are either price sensitive or with limited budgets who will therefore rely more on transit. I've got news for you: the demographic who chase discounts on designer labels extends far beyond the price sensitive / limited budget audience. Who doesn't like Armani at 30-70% off?
This is a destination OUTLET mall -- hence my comparison with other destination outlet malls such as Bicester, Ingolstadt, the Barberino designer outlet and others (which for some reason you can't seem to accept). Why else do you think YVR is partnering with McArthurGlen instead of, say, Cadillac Fairview? I agree with you that the the mall will capitalize on airport traffic and its position near commuter routes -- but that isn't enough to support this development. Successful outlet malls have a pretty wide catchment area. An INSEAD study from a few years ago suggested that the average distance traveled by customers to an outlet mall ranged from 30-80 miles. Remember, that's
average distance. So it's easy to see why the Citygate outlet mall outside the airport in Hong Kong would attract an unbelievable amount of people from across the border in Mainland China, or that the Parndorf outlet near Vienna, Austria would be situated near the border with Slovakia -- or that the YVR mall is targeting more than airport traffic and commuters. Draw a circle 80 miles around Richmond. How much of the population in this circle do you honestly see taking transit, and how many would drive? There may be higher transit use due to its proximity to Vancouver, but the vast majority of people will still drive.
I've got the strategy wrong? Well, maybe, but at least I'm basing my conclusions on more than a shuttle bus to the Canada line and a misconception about who potential customers are and where they will be coming from.