SIZE MATTERS: Edged by powerhouse regional rival, city loses longtime bragging rights
By NORMAN DE BONO, The London Free Press
London has lost its bragging rights as Canada’s 10th largest city, overtaken by nearby economic powerhouse Waterloo Region.
According to Statistics Canada, Waterloo Region topped the London area by a 141 people in 2010.
The London region, defined as the census metropolitan area, had 492,249 people to Waterloo Region’s 492,390.
“This is a cause for concern,” said Coun. Joni Baechler, who has been vocal on the issue of economic development.
“I think we need to understand why this has happened, why we are moving down as others move up.”
London has lost the cachet that comes with being in the top 10 — and it may affect economic development, she said.
“It is an important symbol. We are lagging behind.”
Mayor Joe Fontana said London has trouble keeping the residents it has and attracting newcomers as population growth here averages about 1% annually.
“We need to grow. We held . . . 10th for a long time, and I want this city to go up, not down.”
Job creation is needed to attract and retain residents, he said.
“The two are related. The more opportunities are here, the more people we will have.”
Fontana would like to see London add 8,000 to 10,000 people while he is in office.
He’s convinced a focused economic development strategy will help, and this issue will be one for his economic development advisory council, he said.
“We have to create 11,000 jobs here just to catch up to pre-recession levels,” said Gerry Macartney, chief executive of the London Chamber of Commerce. “If we had those jobs back, we would be well past Kitchener-Waterloo.
“This is really about our economy, our job losses.”
Macartney credited Kitchener-Waterloo Region with innovation, saying it’s an area where London needs to improve.
“They are connected, they are doing research and development, it is what they stand for these days. It is a magnet.”
The population figures are for the census metropolitan areas of both communities, taking into account London and seven surrounding communities, and the Kitchener-Waterloo-Camridge area.
Kitchener-Waterloo has focused on attracting and developing technology industries, lead by Research In Motion, makers of the BlackBerry. The strategy is driving economic growth.
According to Statistics Canada, the fastest-growing cities are out west: Saskatoon, Vancouver and Regina.