Quote:
Originally Posted by headcase
What is this "Willis Tower" thing of which you speak? 
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Just ran across this. This was the only regional/local item included in this otherwise national/international list. Which suggests that it's actually more the latter than the former.
http://www.time.com/time/specials/packages/article/0,28804,1914815_1914808_1960618,00.html
Top 10 Worst Corporate Name Changes
In honor of Comcast's decision to start branding itself as XFinity, TIME takes a look back at other questionable company moniker swaps
By Claire Suddath Monday, Feb. 08, 2010
. . . [ 1 XFinity. 2 Accenture. 3 SyFy. 4 Consignia (U.K.). 5 Xe. 6 Altria. 7 WWE. 8 Spike TV. 9 AirTran ] . . .
10. It's The Sears Tower
It would be nice to attach your company's name to the tallest building in the western hemisphere, especially when the building's namesake hasn't occupied the space for more than 17 years. But when Willis Group Holdings decided to buy the rights to rebrand Chicago's Sears Tower as the Willis Tower on July 16, 2009, the London-based insurance company had no idea how strongly the Windy City felt about its 110-story icon. Local news outlets ran stories about angry residents. More than 97,000 Facebook users joined the group People Against the Sears Tower Name Change, and thousands more signed the online petition It'sTheSearsTower.com. Willis executives shouldn't have been surprised by Chicagoans' strong sense of tradition. Residents are still mad at Macy's for changing the name of its local department-store chain from Marshall Fields - a move that happened nearly three years ago.