Analyst: Centre will pay off
By BILL POWER Business Reporter
Sat. Mar 20 - 4:54 AM
Using the current state of the economy as an argument against a new convention centre for Halifax is a huge mistake, an industry analyst said Friday.
Michael Hughes, vice-president of consulting and research for Tradeshow Week in the United States, said the convention industry mirrors the state of the economy, and all significant indicators suggest a rebound of the Canadian and U.S. economies will be underway by the end of this year.
"Halifax would need only to attract a handful of new events each year to justify the investment in a new convention centre," Hughes said.
In fact, by the time construction was finished, the economy would be back to normal and the city would immediately begin reaping rewards from the investment, he said.
"There has been some sluggishness across the board in the market segment the facility in Halifax caters to," he said. "There is also lots of evidence indicating this segment will be one of the first to bounce back with the economy improving."
The Coalition to Save the View from Citadel Hill, a group that opposes the convention centre project because of the two highrise towers it includes, used statistics from Tradeshow Weekly to back up its argument that the convention industry in North America has been in decline since the end of the 1990s.
Hughes, who has visited Halifax, said the numbers the coalition used in its presentation at a news conference Thursday referred to some of the biggest conventions at the largest venues in North America and really do not apply to Halifax.
"Halifax is a Tier 3 facility that had some success attracting Tier 2 events," he said. "With a new centre, the city would be a serious contender for more Tier 2 events."
Tradeshow Weekly publishes statistics reflecting attendance and exhibitor participation at the top 200 Tier 1 conventions in the U.S. and the top 50 in Canada.
"These are the some of the world’s biggest industry events that can attract tens of thousands of visitors," Hughes said. "No offence, but Halifax does not play in this league."
The numbers do indicate a significant decrease in exhibitor participation at big shows, which he said reflects the state of the economy.
"This is less of an issue with smaller venues, where there is more of a focus on amenities required for educational seminars and that sort of thing," Hughes said.
He said professional development conferences and industry association meetings are the sort of events a smaller centre like Halifax wants to attract, and it is in this context that the province’s proposed $100-million investment in a new, larger convention centre makes sense.
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