Quote:
Originally Posted by Leo the Dog
It'd be nice to see buildings distinguish themselves from others through architecture/unique lighting instead of signage. The glowing crowns on top of cityscape and OCPE is a nice start, or the crown atop city hall. The Empire State building comes to mind when talking about glowing beacons. It is impossible to mistake that building at night from any other high rise in midtown manhattan.
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As opposed to the fact that the ESB is 400-500' taller than most of the other towers in Midtown Manhattan and sits basically by itself? I agree that architecture and lighting should be first, but somebody has to pay for that.
I rarely have issue with logos on buildings, except in cases where the architecture doesn't lend itself (the most notable example being the Library Tower in LA).
In the 80s and early 90s there weren't any logos on towers in DT Phoenix (or Midtown). Then BankOne started the fun in about 93 and all of a sudden there was BofA on 101 Central, Wells Fargo, and Hyatt. Midtown got Qwest and BofA (on their Central Ave 15 story building). I actually think it added a layer of 'arrival' for downtown. AWA was open, the NBA all-star game came to town, and the arrival of MLB was imminent. All of a sudden downtown Phoenix becomes a place that's seen on TV due to sporting events. Once the BOB opened, all of sudden you have Ernst & Young, Arizona Center and APS plopping logos on their buildings (along with BofA moving to Collier). You can't underestimate the power of marketing when your building can be seen on TV.
The simple reality is that Phoenix really lacks a tower (other than City Hall) that is architecturally interesting enough (or lit well enough) to warrant NOT having a logo. As long as there is only one (I've seen towers in Latin America just festooned with corporate logos...talk about weird)
*edit* there was ONE logo on a Midtown tower that I remember at least as early as about 1989, which was First Interstate on the tower up at Columbus and Central (now Regions Bank?)