New project still on tap at Molson site
'Vibrant' plan hinges on historical review
Bill Mah
The Edmonton Journal
Tuesday, May 12, 2009

CREDIT: Greg Southam, The Journal
Molson's old red brick brewery is in the second phase of a two-part historical building review.
Nearly two years after the former Molson brewery bottled its last beer, the Oliver site remains shuttered.
But its eventual redevelopment is still brewing, behind the scenes, says an executive with the Vancouver-based company which plans to eventually develop the site as a mixed-use housing, retail, office and restaurant project with "vibrant architecture."
The old red brick brewery is in the second phase of a two-part historical building review examining the impact of any possible development, and the cost and viability of keeping as many of the historic buildings as possible, said Chris Vollan, vice-president of development for Anthem Properties.
The site, at 104th Avenue and 121st Street, is actually a collection of buildings including structures erected in 1913 and 1925.
"It's been a question with the historic review -- is it one building, two buildings, five buildings that the city and province would want to stay and that we work around in any redevelopment."
Anthem has proposed a list of buildings they want to focus on and keep economically.
"After that, it goes to the province and the city, and if they sign off on it then we know exactly which buildings we'll be keeping on the site and then we'll start the community outreach and planning process with the city."
Molson Canada and Anthem announced last October that Anthem would start preparing to redevelop the site. Molson closed the brewery in August 2007 after a strike, and cited a consumer shift to canned beer and the loss of a contract to brew Foster's beer.
"We need to know what we're working with before we can start really planning the site, and it's figuring out what the community and the city want," Vollan said.
Given the ongoing historic review, the yet-to-come city planning process and current residential and commercial market conditions, Vollan said it was hard to give a timeline for when construction would begin.
"We think it's a fantastic site for a mixed-use project. We've had a lot of interest in it, but it's getting people on the commercial side to commit to it going forward."
Meanwhile, a new home has not yet been found for Molson House, the fort-like meeting hall at the brewery site best-known for hosting hockey great Wayne Gretzky's trade announcement in 1988.
When the brewery closed, Molson offered the facility to community groups willing to move to the building. "We are still chatting to a couple of interested parties," said Molson spokesman Bryan Cox.
[email protected]
© The Edmonton Journal 2009
Copyright © 2009 CanWest Interactive, a division of CanWest MediaWorks Publications, Inc.. All rights reserved.
CanWest Interactive, a division of CanWest MediaWorks Publications, Inc.. All rights reserved.
http://www2.canada.com/components/print.aspx?id=495a5bc0-a54d-405e-81e7-dba86cf68816&sponsor=