So maybe just use the twoonie. Lower the walk on price to $2 simple and easy and keep the ticket price @ $18.50 for 10. This will keep it reasonable. You have to increase ridership thru incentives and an attractive alternative.
1000 people at $2 is $2000. or 750 @ $2.40 is $1800. So it is basically butts in the seats and full buses so more riders is less cars and a a reduced carbon imprint.
Can you just imagine there are several rail manufacturing facilities. Think ProCor in Oakville, National Steel car, the old Dominion Casting.
Hamilton can do it.