great idea for an area that needs an identity....
Movie magic comes to Stony Plain Road
Mari Sasano, edmontonjournal.com
Published: 10:50 am
EDMONTON - It's the end of November, and in Edmonton that means only one thing: winter is on its way.
There is no denying our latitude this time of the year as the sun sets at 4:30 p.m. Grumble if you will, but there are ways to take advantage of nature's cruel joke by celebrating the darkness and making a party of it.
The Stony Plain Road and Area Business Association is doing just that, with a clever event called Storefront Cinema.
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Along Stony Plain Road, between 151st and 154th streets, businesses' windows will be turned into movie screens for one night on Saturday, from 7 p.m. to 10 p.m., with bonfires and hayrides (to and from Jasper Place Transit Centre) to help keep you warm.
As for the films, they could not have found a more appropriate curator than Patrick Ares-Pilon. His family used to run a movie theatre in Saskatchewan in the '40s and '50s, and he has adopted its name, The Tivoli, for his collection of family films and photos, taken since the 1920s.
A student at the Faculte Saint-Jean, he runs his Tivoli Theatre on the side. And as it turns out, he has a connection to the Stony Plain area.
"I'm personally attracted to Stony Plain Road," he says. "My grandfather had a chiropractic office there, and he was quite involved in the community - he was alderman of the town of Jasper Place for a few years. It has been an interesting process for myself, learning about the area."
Unfortunately, since Stony Plain Road's glory days as the main strip of the town of Jasper Place, most of us are more likely to drive right by on our way to West Edmonton Mall than to explore what the area has to offer.
With events like Storefront Cinema, there's a chance to reintroduce Stony Plain Road to those who might have otherwise passed it by, says Ares-Pilon.
The films encompass genres from animation, drama, documentary and experimental shorts, with each venue featuring a theme.
Programs will be repeated about four times throughout the night so that you can wander from screen to screen. The three blocks will be closed to traffic.
It's a similar strategy that has seen areas like Whyte Avenue in the '80s and, more recently, Alberta Avenue, transforming from seedy, run-down areas to walkable, safe and enjoyable places as arts festivals find homes there.
See Thursday's Journal for columnist Todd Babiak's take on Stony Plain Road's movie night.
© Edmonton Journal 2008
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