^^^
I'm glad you mentioned Beekman, It's been quite a while since I looked at that Gehry project. Gehry's designing both Beekman Place, which is in Brooklyn, and the Beekman Tower in Manhattan. I posted some of that work and related articles over on the Utah Valley thread, along with this post.
Gehry's Beekman Tower - Manhattan - Under Construction
You're right RFPCME, Anderson is a little young perhaps (I would emphasize perhaps) for this size of a development. What he might lack in experience is being made up by many who are much older and wiser behind the scenes. Every great entrepreneur, especially younger ones should have wise mentors. Frank Gehry of course, but also his team understand and have access to many people who understand the nuances of such a project better than most. The Gehry networking opportunities that come into play once Gehry is passionate about a project are enormous. From all indications, Gehry is very passionate about this project, and infact has oft-repeated that he views Traverse Ridge as a statement of his legacy. Also, as has been repeated often , "this is a project that will evolve over a probable ten year period, if the economy so dictates"
What will be extremely interesting, is the Gehry label as a selling point. Who will be those committing in the upcoming announcements? I agree with Anderson that the name will go a long way with cachet appeal. I also think that it will bring in a significant amount of first time discovery to the Wasatch Front, in many of the same ways as the olympics, particurlarly downtown. This Gehry tower effect, will reap tremendous rewards over the next ten years for our downtown skyline. I just can't be more enthuriastic about the current 'perfect storm' that continues to gather momentum for the Wasatch Front.