Icon Partners Announces Plans for a World Class, Mixed-Use Development Located in Midtown Dallas
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Midtown Will Include 3.7 Million Square Feet of Entertainment, Retail, Office, Hotel and Residential Uses in Phase One, in a One-of-a-Kind, Urban Lifestyle Community
DALLAS--(BUSINESS WIRE)--Icon Partners, L.L.C. announced today plans to develop Midtown, a new 3.7 million gross square foot mixed-use development, to be located at the most traveled intersection in Texas: I-635/LBJ Freeway and the Dallas North Tollway. The 20-acre first phase of Icon’s Midtown is being built on the east side of the Dallas Galleria, with frontage along I-635/LBJ Freeway and Noel Road – a prime location where the new Midtown development will be viewed by more than 300,000 vehicles daily.
Midtown’s brand identity reflects its location as the center of the Dallas region, situated half way between Downtown Dallas and the explosive growth corridors of North Dallas and Frisco.
“Icon’s Midtown will be developed as a unique, authentic and exciting walking community which takes people beyond just a shopping, working or living experience to an urban lifestyle of fun,” said Paris Rutherford, president of Icon Partners, LLC.
“Midtown will be Dallas’ first family-friendly, mixed-use walking district featuring Main Street architecture and lushly landscaped streetscapes,” Rutherford added. “It will be the place in North Dallas where people will come to walk, shop and just spend time hanging out.”
Midtown’s high quality neighborhood district will create synergy and complement the surrounding buildings, serving to ignite the next evolution of redevelopment in this prominent location.
"Midtown is an exciting development, with many attributes that will make it a unique element in an important area of commerce in Dallas,” said Chris Buehler, vice chairman of the City of Dallas’ Plan Commission. “The location and timing of this development sets the stage for the entire region, and it will serve as a catalyst for forward-thinking redevelopment opportunities in the area."
Retail and Entertainment
At street level, Midtown is designed as a pedestrian-friendly gathering place. Its 525,000 square feet of predominantly upscale boutique shops, a movie theater and restaurants will open onto a park and interactive street designed for walking that spans five city blocks. Shopping, dining and entertainment venues will offer every resident and visitor an engaging walking experience that is open and active throughout the day and night. Highlights will include specialty and fashion stores not currently in Dallas and three major anchors.
Of particular note, a 50,000 square foot “Food District” will anchor Midtown’s north side and include a famous cooking school with a T.V. studio, an Italian grocery, 20 boutique food shops offering a huge selection of fresh food take-out options and a classic New York deli-bakery. On weekends, the street will be closed to autos. Street vendors will take center stage and retailers will offer outdoor presentations and culinary delights in a pedestrian-friendly, street fair atmosphere.
“Two major, new-to-Dallas entertainment venues and a collection of 14 destination restaurants will help build awareness that Midtown is the place to go to ‘see and be seen’ while walking around, having fun and people watching,” noted Daniel Robinowitz, chairman of Icon Partners. “Our goal is to create an urban experience that will bring lots of local people and visitors together to enjoy the type of walking district for which great cities are known.”
Office Design
The powerful architecture of Midtown’s 34-story world class office tower has been designed by noted architect Ross Wimer of the internationally acclaimed architectural firm Skidmore Owings Merrill (SOM). Icon Tower will present a powerful and contemporary landmark on I-635/LBJ Freeway. Drawing from Wimer’s highly successful, innovative building designs in Dubai, London and Singapore, the office tower’s fluid shape is derived from a geometry of motion, which shifts three degrees from floor to floor. The 715,000 square foot office tower will also be a LEED certified development incorporating the latest in green-driven technology to create a sustainable development.
Designed to be as efficient as it will be distinctive, the tower’s 30,000 square foot floor plates will efficiently accommodate both single- and multi-tenant configurations. Employees will not have to travel long, linear distances between departments and/or divisions that are typical in conventional, rectangular floor plates. Instead, all tenants will have convenient access to the elevator, lobby and other common area facilities.
“Icon Tower is truly a new paradigm in office design; it blends convenience, technology and fun to create a better workplace,” added Rutherford.
Hotel/Residences
A notable boutique hotel will delight local guests and business travelers with a “talk-of-the-town” restaurant and bar, as well as a destination spa.
For those wishing to live an enviable, urban lifestyle at Midtown’s prestigious address, there will be tempting choices of luxury apartments atop the hotel or chic, loft living above a dynamic streetscape.
An enclosed courtyard valet area will be shared by hotel guests and office users. In the same area, extra energy and excitement will be created by a captivating, artist-designed, inverted fountain.
Other prominent components of Midtown’s world class public spaces will include the most customer-friendly parking in Dallas conveniently located throughout the project, interactive water fountains, an art park, a sculpture garden and a generous children’s play area; all within close view of outdoor dining and shopping.
Reflecting special attention to every detail and dedication to creating a great walking district within a great city, Midtown will authentically blend offices, a hotel, residences, shopping and an array of dining and entertainment choices in a lively and engaging 24-hour urban community.
About Icon Partners, Inc.
Icon Partners, L.L.C. is a real estate development firm founded by Daniel Robinowitz and Paris Rutherford and is based in Dallas, Texas. Icon specializes in developing Great Places that are defined by their compelling customer experience. Icon’s awarding winning team has more than 250 years of combined experience in all aspects of real estate development and currently has over $3 billion in its development pipeline. For more information, contact Paris Rutherford at (972) 367-4800 or visit
www.iconpartners.com.