Downtown comes alive
Heart of city beats strongly
Cassandra Kyle, The StarPhoenix
Published: Wednesday, September 26, 2007
When Janalee McBee heard the buzz about Saskatoon's downtown, she couldn't refuse the chance to come home and run a boutique on First Avenue.
The retailer, who left Saskatoon in 1993 and spent time living in Calgary, Vancouver and San Francisco, packed up her California life and moved back to the Bridge City in January, taking the position of store manager at First and Current Clothing for Women.
McBee said she can't imagine a better downtown for small-business owners than the one in Saskatoon. With professional employees boosting the area's population during the week, and festivals, restaurants and entertainment drawing crowds on the weekends, there is no lack of visitors to the store.
After spending years away from Saskatoon, Janalee McBee has come home to run a new women's clothing boutique on First Avenue SouthView Larger
"From what I can remember about it from years back, there wasn't much going on downtown," said McBee. "Now, it's the place to be.
"A lot of the people who come in the store are coming in because they're walking by."
Glad to be a working part of a growing economic community, McBee was one of four downtown businesspeople who shared stories about the positive atmosphere in the district during a Tuesday morning gathering to celebrate the area's success.
The Experience Downtown Rally, organized by The Partnership, a group dedicated to improving the city's downtown, drew about 300 people to the Bessborough Hotel to reinforce a strong community spirit and discuss the next step for advancement.
Terry Scaddan, executive director of The Partnership, said Saskatoon's downtown has done so well partly because of a re-investment in the area.
"A city is judged by its downtown, and our downtown receives the benefit of the optimism in the businesses here," he said, citing projects such as River Landing and the Persephone Theatre.
According to The Partnership, the area's good reputation is growing. In a recent survey conducted by the organization, 87 per cent of their 750 respondents said they would recommend a visit downtown to friends or out-of-town guests, and 31 per cent would consider a move to an urban lifestyle downtown.
The response to the rally and the continued health of the district are signals that Saskatoon's downtown is very much alive and growing, Scaddan said.
The rally also served as a platform for The Partnership to introduce a new marketing scheme for the district.
Experience Downtown Saskatoon: They're coming. Let's build it! is a brand that will advance an already vibrant retail, professional and residential community in the heart of the city, said Scaddan.
Along with the marketing plan, the executive director announced the return of a free shuttle service between Downtown, Riversdale and Broadway. The Crescent Shuttle will be operated by Saskatoon Transit.
But Saskatoon-raised Dave Denny doesn't need statistics to tell him he has a hot property in a hot district. Moving back to the city from New Orleans after hurricane Katrina, Denny purchased Regency Plaza on Third Avenue. The apartment/retail space is 100 per cent occupied, and Denny isn't surprised.
"The world is coming here. We have the energy, the potash and the ethanol -- it doesn't matter how you want energy -- oil, uranium, that is Saskatchewan and I don't think anyone has any idea what is on the horizon. It's going to be huge," he said.
The emergence of Saskatoon's downtown may help build the city's cultural identity, not only for residents, but visitors as well, Denny explained.
"When you think of Montreal and New Orleans, the places I've been, and people think about them positively, what they think of is the downtown," he said. "I think it's vital to the identity of the city.
"Combine that with the economic growth that's going to be huge here, and we should think on a whole new scale what our downtown is going to be like."