Posted Jul 28, 2026, 7:24 PM
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New Yorker for life
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Join Date: Jul 2001
Location: Borough of Jersey
Posts: 57,260
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https://www.6sqft.com/macys-herald-square-shopping-bag-sign-removed/
Macy’s giant shopping bag sign is removed, revealing 100-year-old building hidden for decades
By Devin Gannon
July 28, 2026
Quote:
The giant shopping bag sign proclaiming Macy’s Herald Square as “The World’s Largest Store” was removed over the weekend, revealing a 100-year-old building that had been hidden for decades.
The red-and-white billboard, which had wrapped around the corner of the building on 34th Street and Broadway for 60 years (through several iterations over the years), will be replaced with something more modern, as the New York Post first reported, but it’s unclear exactly what will be displayed.
For a short time, though, the 240,000 pedestrians who pass the corner every day will get a peek for the first time at what was behind the iconic sign: a five-story building that is one of the city’s most famous “holdouts” in real estate.
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