Posted Jun 13, 2026, 2:34 AM
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Join Date: Dec 2015
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Lululemon's Oakridge Park new store design
Quote:
The Oakridge Park store is among the first locations built under lululemon’s new “Playbook 2.0” design standard, which introduces a softer and more locally inspired design language.
“This design is part of our new Playbook 2.0 design standard,” said Jay Park, Senior Store Designer at lululemon. “This is one of the first stores that we’re building in this new design language.”
According to Park, the concept draws heavily from the landscapes and culture of the Pacific Northwest. Rather than relying on sharp angles and rigid forms, the store incorporates curved fixtures and architectural elements intended to create a sense of flow throughout the space.
“We take inspiration from the Pacific Northwest, from the landscapes of the Pacific Northwest,” said Park. “We’re trying to bring in soft forms, we’re trying to bring in warmth, and we’re trying to bring in flow.”
Those ideas are visible throughout the store. Curved tables, display fixtures, hanging rails and fitting room entrances create a softer visual experience while maintaining clear sightlines across the sales floor. The approach contributes to the open feeling that stands out when moving through the space.
Natural materials also play a central role. Wood fixtures, plaster wall treatments, terrazzo flooring and textured finishes reinforce the connection to the region.
One of the most distinctive elements is a wall treatment inspired by Vancouver’s North Shore mountains.
“We’ve got a beautiful raked pattern on the wall behind the tank fixture, and that is a nod to the North Shore mountains,” said Park. “We’re trying to bring the peaks and the valleys from the North Shore mountains into our stores and to our guests.”
Park said the design reflects both the brand’s identity and the Pacific Northwest lifestyle that helped shape lululemon from its earliest days.
“The movement speaks to our brand, but it also speaks to this culture in the Pacific Northwest where it’s about wellbeing and it’s about nature,” he said.
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https://retail-insider.com/retail-inside...to-oakridge-park-with-new-store-concept/
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