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Originally Posted by MolsonExport
Why do people prefer using the three letter airport codes (oblivious to most, especially for foreign destinations) rather than the actual names of the cities?
It is like using geographical coordinates instead of city names. Hey did you hear that they are going to have flights from 42.9849° N, 81.2453° W to 9.2827° N, 123.1207° W?
Here in London, we have city buses festooned with advertisements for YXU (without describing what it is). I doubt that more than 5% of the population is aware that this is the code for London 'International' Airport.
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Because typing LGW is faster than typing "London-Gatwick" or worse still, Lat Long coordinates.
You'd be surprised how many people know the IATA code for the departure airport they use the most. I'd bet at least 50% of Montrealers know that Dorval airport's IATA code is YUL. They might not know Mirabel's, but they know Dorval's. I'm sure it's the same in most major cities across the globe.
Learn your IATA codes.....
Quote:
Originally Posted by MolsonExport
Extremely abstract "brand names" that hardly anyone recognizes....doesn't sound like the greatest marketing tactic.
Word.
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And yet, Aeroport de Montreal is all over "YUL" as a marketing tactic. On the drive to the airport, there is a huge "YUL" sign as well. It's definitely a marketing tactic, so someone thinks its a good idea.