You really have to hand it to JYSK seeing the value in this property, but that's the power of the outsider when it comes to the Saint John Region. Outsiders often see the value in things here that many locals either don't see, or take for granted. Many locals think this was a "weird location" choice, but someone
not from here sees this property for exactly what it is, a large, unused commercial property in the middle of a seaside neighbourhood beside a freeway, nearby a retail node, a brewery, and a major port.
For as "weird" as the location is being described by some, it's a 2 minute drive from Lancaster Crossing, and would actually be a whole minute closer for people driving from Quispamsis, East Saint John, etc. It's also located off a much less busy exit, onto a much less busy street... and for those poor souls who are "too scared" to merge onto the Harbour Bridge,
they can take the only "easy" turn at Simms Corner home and avoid the Harbour Bridge entirely.
I think it's fair to say that the parking lot at Lancaster Crossing can be pretty hectic at times with places like Walmart, No Frills, Shoppers, Planet Fitness, McDonalds, etc all sharing a single parking lot, along with it being Saint John Transit's main West Side stop.
I think JYSK customers, especially those from outside the West Side, will appreciate not having to park in a very busy parking lot to get to the one store they drove to the West Side for... while the people of the surrounding neighbourhood will appreciate not having to cross the throughway or Simms Corner to get there... even consider walking and shopping.
I see this JYSK as having the potential to bring people to a part of the city they might not otherwise visit, and it could maybe help some people discover or rediscover the charm of the West Side. I could also see Olsen's Meat And Produce across the street getting an uptick in business from people checking out the JYSK... I think a lot of people from outside the West Side don't even know Olsen's exists, but it's quite a decent little grocery store.