Quote:
Originally Posted by MalcolmTucker
Or enter in at Hamilton in a huge way, and have their way with the airport. If they are going to undercut by a lot, that is where I would start. Plus its catchment area is a bunch of secondary media markets, so they could try to go all out on the relative cheap.
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WS tried the YHM market for years and found that GTA does not include YHM. Most of the WS traffic was western Canadians going home for cheap, there was very little traffic going west from GTA. The issue was also not due to lack of brand awareness for WS in the GTA, survey says the GTA residents were aware of WS and their flights out of YHM, but instead chose to fly out of YYZ or not fly at all.
However the big problem for WN is that if travellers want to fly out of YHM for cheap, then continuing down the road to BUF will yield $90 savings in govt taxes. To compete WN would have to lower their base fare to compensate for the US federal taxes.
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