Quote:
Originally Posted by brithgob
Fair enough. But if you give more than a passing thought to branding, then you know this is a bad way to go about it. These are brand new signs. They'll be up for at least a decade.
Furthermore, I'm of the belief that transit needs its own brand, distinct from the city's overall brand. They had that in the 1980s with the bus symbol... but then someone decided that transit shouldn't be advertised differently than any other city department, with the City of Regina umbrella logo.
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Pretty sure when they developed the new logo, they said it would be used to promote the city but the skyline logo would still be used within the city...just not externally. The skyline logo is still being used on the welcome signs on the highway which has much more visibility than the 1 square inch one on the transit signs.
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